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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day. Europe Consumer. (1). Blog Archive.

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., Blog Archive.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Note: high CAC ratio means high productiviy (see blog post for definition). Europe Consumer. (1). Blog Archive. In search of Europe's next tech stars. Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). internet.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This blog post is about the above recommendations, and their merit. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV! A push on Facebook was a part of that effort.

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

Note: high CAC ratio means high productiviy (see blog post for definition). Europe Consumer. (1). Blog Archive. In search of Europe's next tech stars. Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). internet.

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Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners.

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