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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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How to Build a Box-Fresh Blog or Business Website that’s Ready for Action

The Startup Magazine

Whether you’re looking for a platform to open your blog up to the world stage, or are interested in making your business more visible, creating an engaging website that’s easy to navigate and interact with can be an essential step. However, for many of us, turning our ideas into a reality can be easier said than done. .

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. crowdspring Marketing Blog. Hubspot Marketing Blog. Social Triggers.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Here are some specifics: Create a business profile on Twitter, LinkedIn, and Facebook.

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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

Your small business may have a terrific product or service. But that still may not be enough to keep your business alive. In fact, 50% of small businesses fold by their fifth year. But you don’t have to leave the success or failure of your business to chance. Challenge #1: Lack of Leads.

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How to Create a Simple Small Business Lead Generation Process

Up and Running

Getting a small business up and running is hard work—there’s no easy way to rake in profits. And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. 3 Fully Developed Lead Generation Playbooks.