Startup Professionals Musings
MARCH 10, 2021
A while back I received a discouraging note from an entrepreneur with a patent and a medical software application who couldn’t find a dime of investment, and was grousing that seed funding just wasn’t available anymore. Failure to prepare for due diligence. Not doing due diligence on the funding source.
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?
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YoungUpstarts
OCTOBER 13, 2013
Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers “ by Adam Metz. S = Strategy, the stuff that the book teaches.
YoungUpstarts
JANUARY 4, 2018
Generally, that adds up to a win for customers: they get personalized, efficient service for a fraction of the price. However, encouraging reviews offers a chance to grow your following and foment your brand identity , while addressing individual complaints. In fact, a steady hand here can win back dissatisfied customers.
Startup Professionals Musings
JUNE 2, 2021
As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.
YoungUpstarts
APRIL 6, 2020
Smart scheduling software for employees is a terrific example of modern tech that refines and upgrades a traditional workplace process – in this case, staff rostering. It doesn’t have to be this way: much of the hassle of organizing staff rotas can be eliminated by deploying dedicated software such as Deputy. Customized Pay Rates.
YoungUpstarts
OCTOBER 4, 2015
Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz. Defining Social CRM. The Social CRM Process.
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