Business Model Customer Customer Development Hiring 
Steve Blank
AUGUST 31, 2009
So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)
ConversionXL
SEPTEMBER 6, 2013
The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service.
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Steve Blank
SEPTEMBER 3, 2014
I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. He worked hard to deeply understand the customer problems of these two customer segments.
Steve Blank
SEPTEMBER 16, 2014
Surprisingly if you’ve filled out the business model canvas you already know who you need. I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Who can I hire later? ——-. And what can I outsource?”
Steve Blank
SEPTEMBER 5, 2018
A version of this article first appeared in the Harvard Business Review. He just hired Meg Whitman. Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits.
Steve Blank
APRIL 4, 2011
This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Which value added services do public clouds want to attract customers for?
Steve Blank
FEBRUARY 11, 2010
The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers.
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