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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Internet radio.

Internet 239
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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

They don’t realize that business projections with no third-party validation have no credibility with investors, and smart potential investors will walk away. Every good business plan needs an early section which sizes the total market opportunity, and then breaks down that total into the most relevant segments for your focus.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. That’s a double death wish.

Viral 348
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3 Mistakes to Avoid When Naming Your Business

The Startup Magazine

One of the crucial decisions you’ll make is choosing the right name for your business. This name is the first impression people will have of your business, and it will set the tone for all future interactions. However, the naming process has its pitfalls. This can cost you sales and your reputation.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. That’s a double death wish.

Viral 268
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A Founder’s First Key Decision Is The Business Name

Startup Professionals Musings

First things first – your startup needs a name! The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Please don’t send me any more business plans with TBD or NewCo in the title position. Avoid unusual spellings.

Naming 294
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Back In The Filtering Game: Entrepreneur Drawn by The Siren Call Of The Startup

YoungUpstarts

It seemed as though venture capitalists were throwing money at any Internet idea they could find – no business plan required. Our idea was to build a dial-up Internet service to compete with AOL, MindSpring and EarthLink. We didn’t know it at the time, but we had just saved our business. We wanted in.