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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Have you configured your custom and default channel groupings? Filter Creation. all need these tags.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. What are your hypotheses around customer acquisition costs? How does it differ on the web versus other channels? Get real costs from suppliers.

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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. G2 Crowd confirms that it’s a high-cost option. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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Incorporate Your Startup at the Right Time

mashable.com

Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Steve Jobs Speaks Candidly About the. 49% of Small Business Owners Use Smar.

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Incorporate Your Startup at the Right Time

mashable.com

Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Steve Jobs Speaks Candidly About the. 49% of Small Business Owners Use Smar.

LLC 75
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. Well, GA does that to any traffic it can’t otherwise attribute, which can launch your direct traffic well beyond your organic traffic and any other channels you have set up but not properly tagged and traced.