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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.

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Co-founders Enables Nonprofits to Fundraise Online

Hearpreneur

Meet the startup co-founders that are simplifying and automating fundraising campaigns for nonprofits through their business, Kindest. We had a chance to interview Holly McKay and David Semerad, the co-founders of Kindest, and asked about their story, how they started their business and the future of Kindest.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran. The financial suit.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

My co-founder and I consider his sister to be a trusted confidant. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. And he’s right.

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6 Team Members Who Will Make Your New Venture Robust

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran. The financial suit.

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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

by Hannah Sieber, co-founder and COO of EcoFlow Tech. Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. Know what you need in the end.

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