Startup Professionals Musings

JANUARY 30, 2021

That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Startup Professionals Musings

FEBRUARY 24, 2019

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Viral 268

Viral Marketing SEM Campaign 268

NZ Entrepreneur

JANUARY 20, 2022

Sadness for the loss of a bright young New Zealander who had so much going for him, for the terrible loss for Jake’s mother and his whanau and friends, and for the loss of an up and coming innovator and entrepreneur to our business community. It also made me angry. If your business is a success you are a success.

New Zealand 114

New Zealand Founder Technical Cofounder Kenya 114

The Next Web

JANUARY 27, 2014

Jackson Bond is the co-founder of Relayr , the team behind the WunderBar - a set of wireless detachable sensors and smart modules, all of which can be monitored and controlled from your phone and web apps. After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013.

Campaign 142

Campaign Technical Review Social Media PR 142

The Startup Magazine

MAY 26, 2024

Bucher, founder of venture capital firm Day One Ventures, was recently accepted into the Milken Institute’s membership program, with her official induction taking place at the prestigious global conference. Stepping Up to the Plate The portfolio companies of Day One Ventures are largely helmed by minority or women founders.

Los Angeles 78

Los Angeles Global Founder Venture Capital 78

The Startup Magazine

MAY 19, 2023

From an early age, female founder Harmony Vallejo was driven by her passion for creating a better future for the world. She has a background in communications and marketing that spans over many years and which led her to establish her own company – Universal Events Inc. What made you decide to become an entrepreneur?

Founder 146

Founder Social Media Leadership Campaign 146

The Startup Magazine

APRIL 13, 2023

As part of our Female Founder series , The Startup Magazine caught up with Rita Bautista, CEO of Latina Podcasters. As a traditionally underpaid and unrepresented community, we ensure our podcasters get paid market rate or above by curating premium host read ads for the brands and agencies we work with to connect authentically to the U.S.

Founder 169

Founder Honduras Curation Hosting 169

Mucker Lab

OCTOBER 10, 2023

In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? Emphasizing phone-based communication skills is pivotal due to significantly higher connect rates compared to email campaigns.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

FEBRUARY 10, 2021

Small retailers are the bedrock of our communities, and consumers will still choose to shop retail when the experience is worth it. Paige Briscoe, founder of ReRoot. Local delivery has also been a saving grace for a lot of retailers with close ties to their community. Community is everything, especially during hard times.

eCommerce 155

eCommerce Cofounder Community Channel 155

Hunter Walker

OCTOBER 19, 2017

I met Jessica Alter when was running FounderDating, which helped solo founders discover their perfect cofounders. Jessica, along with two cofounders, started Tech for Campaigns , which connects tech volunteers with the campaigns of progressive candidates for skill-based volunteering. They can’t help that many campaigns.

Campaign 55

Campaign Technical Cofounder Cofounder Virginia 55

Board Effect

MAY 18, 2023

Nonprofits must abide by the following restrictions: Nonprofits may not serve the interests of the founder, the founder’s family, shareholders, or other people that have controlling interests in the organization. Nonprofits may not donate directly to any political candidate’s campaign fund.

Government 111

Government Minnesota Software Review United States 111

ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. To do this we partnered with the RevGenius community to get a better understanding the challenges mature companies faced.

B2B 150

B2B Sales Cycle Belgium IP 150

YoungUpstarts

NOVEMBER 1, 2019

by Gaurav Gupta , Founder of Square Boat. It lets you track and share the ROI of key campaigns. It lets you manage campaigns and visualize marketing programs. In today’s social media-driven world, you need tools that can take your products to the right groups and communities.

Software Review 113

Software Review Startup Azure SEO 113

The Startup Magazine

SEPTEMBER 2, 2021

As part of The Startup Magazine Founders Interview Series , we interviewed Luisa Mendoza and Tim Carter—CEO and COO of UKONIK —a true startup that began early this year. Tim: Our vision is to combine innovation, grit and expertise to help businesses grow exponentially while connecting communities and resources around the world.

Founder 187

Founder New York City Marketing New York 187

YoungUpstarts

DECEMBER 16, 2020

by Lamar Tyler, founder of Traffic Sales & Profit. Begin by launching engagement and awareness campaigns both through organic and paid media channels. Lamar Tyler is creator and co-founder of Traffic Sales & Profit , a premier community for purpose-driven African American entrepreneurs.

Cofounder 165

Cofounder Marketing Audience Technical Review 165

Startup Professionals Musings

NOVEMBER 16, 2018

Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. Too many founders, strapped for cash or time, make poor team selections, assuming they can fix the problem later. In this days of pervasive communication, this is powerful marketing.

Technical Review 178

Technical Review Marketing Due Diligence Social Media 178

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. Here’s a real example from Flightfox.com: Hi there, I’m Lauren, a co-founder of Flightfox. Want some proof this works?

Campaign 104

Campaign Email Conversion Cofounder 104

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. A relationship with Google can take many forms, which I will detail in this post as a guide for founders exploring their relationship with big tech.

Technical Review 131

Technical Review Startup Early Stage Cloud 131

ReadWriteStart

NOVEMBER 30, 2021

This isn’t limited to retail and clothing brands – it happens with local restaurants, boutique hotels, community banks, and just about any other business you could think of. So, for example, you’ll be investing in brand assets and brand awareness campaigns more at the start than once you gain some traction.

Developer 159

Developer Marketing Social Media Startup 159

Up and Running

JUNE 12, 2014

As part of her latest campaign, she took advantage of New York’s Citibike Bike Sharing Program and placed Cheek’d cards in the baskets of as many bikes as she could. Join online communities and maintain a social media presence. ” For Lori, spreading business cards has worked best. What are people discussing?

Founder 142

Founder Marketing Startup Software Review 142

Startup Professionals Musings

AUGUST 11, 2013

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 249

Viral Marketing Entrepreneur SEM 249

ConversionXL

JANUARY 18, 2022

It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. This has produced an army of community advocates.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading. The company’s founders are in the video and in the brand’s Instagram content. If you want to grow your business, build a community.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 19, 2021

Also, examine how they are talked about by the community. By going to More , and then clicking Community on a Facebook business page, you can read through public posts tagging them and posts shared to their page. Use content to build a community. There are two ways to build a community around your organic Facebook content: 1.

Marketing 134

Marketing Audience Social Media Algorithm 134

Steve Blank

JUNE 12, 2020

I want to make my community, country or world a better place, while solving some of the toughest problems.”. Team Protocol One – Ensuring JTAC to Pilot Communication. Few consider opportunities to make the world safer with the Department of Defense, Intelligence Community or other government agencies. He runs H4X Labs.

Oakland 312

Oakland Asia Lean Video 312

Board Effect

JULY 13, 2023

Social welfare organizations are classified as 501(c)(4) organizations because their primary purpose is to provide social benefits to communities rather than charity. Communities benefit from them. The founders, directors, members, and employees are not liable for the organization’s debts. Are 501c4 donations tax deductible?

Software Review 52

Software Review Government Illinois Campaign 52

ConversionXL

OCTOBER 7, 2021

CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . And what we learned changed everything for us.” – Alex Turnbull , CEO & Founder of Groove. One way to do this is by running marketing campaigns for each new feature or iteration of the product.

Product 142

Product Marketing Software Review Social Media 142

Duct Tape Marketing

OCTOBER 11, 2023

Her keen insights into leveraging community and human-centric approaches provide a fresh perspective on evolving B2B marketing practices. It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. [13:13]

B2B 79

B2B Marketing B2C Community 79

Startup Professionals Musings

JULY 13, 2012

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 238

Viral Cost Marketing SEM 238

Austin Startup

MAY 4, 2020

The company utilizes mobile data allowing businesses and political campaigns to create custom audiences and market to those customers/voters through their mobile phones. Through the use of our data, we can reach traditionally underserved communities and be an asset to a small business just starting out.

Technical Review 62

Technical Review Austin Security Campaign 62

Duct Tape Marketing

FEBRUARY 14, 2024

Through mentorship and taking proactive steps towards empowerment, women and men can make a meaningful impact in their lives and communities. And we have a lot of people in the Boss Beauties community that have gotten the book for their daughters, or maybe a woman they mentor, someone that they work with. This is John Jantsch.

Technical Review 66

Technical Review Campaign Cofounder New York 66

ConversionXL

FEBRUARY 3, 2022

Community building. You can build a social media community anywhere people interact online. Studies show that building a social media community can increase brand trust. Build your community around these like-minded people. Continue optimizing your campaign until you’ve achieved the desired results.

Product 102

Product Marketing Social Media Channel 102

This is going to be BIG.

FEBRUARY 28, 2021

Racial equity protests campaigned hard for change in how policing is done. The “Big Lie” of a stolen election was perpetrated by politicians from places like Texas and Florida—the kinds of places New Yorkers were escaping to that had promised better alternatives to our local tech community. Come to Miami! Come to Austin!

New York 89

New York New York City Miami Cofounder 89

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Board Effect

NOVEMBER 12, 2019

The founders wanted to remind people that there’s more to the holiday season than commercialization and buying gifts. The original two founders were soon joined by Cisco, Mashable, Iraq and Afghanistan Veterans of America (IAVA), Sony, Aldo, Groupon, UNICEF, Google, Skype, Microsoft and Unilever, which became additional founding members.

Afghanistan 63

Afghanistan Social Media Campaign Iraq 63

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels.

Audience 122

Audience Technical Review Social Media Campaign 122

Mike Michalowicz

MAY 22, 2020

Last week I had the opportunity to interview Alex Boghossian, Co-Founder of 301 AD. Similar to Kickstarter, Indiegogo brings together a community to gain support for their mission. Always one to support new entrepreneurs in their journey, here is the ink for 301 AD’s Indiegogo campaign. Their mission?

Cofounder 148

Cofounder Armenia Founder Campaign 148