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7 Likely Criticisms Every Founder Needs To Anticipate

Startup Professionals Musings

In my role as an advisor to entrepreneurs, I often find founders who have such conviction and passion for their new idea, that they can’t believe anyone could challenge it. Anticipate the agenda of others, mobilize your resources, negotiate buy-in and support, and get things done to sustain momentum in your campaign.

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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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Female Founder and Author Interview: Minué Yoshida

The Startup Magazine

As part of The Startup Magazine’s Female Founder Interview series , today we present Minué Yoshida, owner of the New York-based Yoshida Academy which offers courses to help clients in mastering public speaking and leadership skills and diversity, equity and inclusion consulting. We see this so often! TSM: Oh thank you!

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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

by Hannah Sieber, co-founder and COO of EcoFlow Tech. Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. Know what you need in the end.

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How To Reduce Unsubscribe Rates For Your Email Marketing Campaigns

YoungUpstarts

by Chris Low, founder of MyTeamPlan. percent of subscribers opt out of mailing lists on average during any given email campaign. This way, you may automate your campaigns based on user behavior and make your emails more relevant to the subscriber. A Mailchimp study found that between 0.1

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

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