ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Management 141

Management Marketing Campaign Social Media 141

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

YoungUpstarts

JUNE 12, 2015

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Once it’s complete, you’re looking at another 6-9 months for a national distribution rollout. Differentiated Approach.

Marketing 100

Marketing Differentiation Distribution Audience 100

ConversionXL

MAY 27, 2022

You’ve completed customer research for your product development and positioning strategy. Curious about the impact of virality on revenue, he dug into demand generation campaign data. Stage 5: Maximize your content’s ROI with well-oiled distribution. Content distribution can be difficult.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales.

Product 102

Product Marketing Social Media Channel 102

Up and Running

MARCH 24, 2021

Keeping track of this measurement and noting any positive or negative changes can help inform your return on investment for any marketing or sales campaigns. To stay up-to-date, it’s best to review this measurement before and after a campaign to gauge performance. Launch a new product or service. Adjust your marketing campaigns.

Software Review 146

Software Review Marketing Campaign Forecast 146

ConversionXL

JUNE 17, 2014

This not only destroys your chances for getting your content distributed, it also minimizes your ability to use social media channels to gather unfiltered feedback from customers, fans of your brand, and the market at large (more on this later). Distribution stops once they run out of social networks to publish to. Idea Validation. &

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

This not only destroys your chances for getting your content distributed, it also minimizes your ability to use social media channels to gather unfiltered feedback from customers, fans of your brand, and the market at large (more on this later). Distribution stops once they run out of social networks to publish to. Idea Validation. &

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

This not only destroys your chances for getting your content distributed, it also minimizes your ability to use social media channels to gather unfiltered feedback from customers, fans of your brand, and the market at large (more on this later). Distribution stops once they run out of social networks to publish to. Idea Validation. &

Social Media 126

Social Media Media Marketing Database 126

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. The Magic 8-Ball seldom says “Ask again later.”

Analytics 167

Analytics Lean Widget Metrics 167

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. I’m used to my six-month, by-month campaign. That’s great. That’s what we’re going to do. So it’s an investment.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

JUNE 17, 2014

This not only destroys your chances for getting your content distributed, it also minimizes your ability to use social media channels to gather unfiltered feedback from customers, fans of your brand, and the market at large (more on this later). Distribution stops once they run out of social networks to publish to. Idea Validation. &

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

This not only destroys your chances for getting your content distributed, it also minimizes your ability to use social media channels to gather unfiltered feedback from customers, fans of your brand, and the market at large (more on this later). Distribution stops once they run out of social networks to publish to. Idea Validation. &

Social Media 69

Social Media Media Marketing Database 69

ConversionXL

FEBRUARY 6, 2019

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. Of course, none of that matters if you can’t push your product past the Introduction phase. The Introduction stage is when the product first comes to market. Create product awareness and trial.

Product 124

Product Marketing Differentiation Harvest 124

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

SEPTEMBER 5, 2019

Because they used the magic term ‘personas,‘ development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It Career background?

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

Because they used the magic term ‘personas’, development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It What do you want to know?

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. In an A/A test the distribution of p-values is random. 14k customers at unbounce -> 14 groups/cohorts.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

SEPTEMBER 13, 2008

In a mature company with a mature product, the goal is to pay for lots of people to come to your website. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Feld Thoughts

MARCH 17, 2015

Every decision from customer service to product development to whom they hire and fire is filtered through the lens of CUJ. They distributed $500 of the first $1,000 to a campaign for a father fighting late stage colon cancer. The campaign goal was originally $40,000, but the $500 had a ripple effect.

Campaign 70

Campaign Community Distribution Product Development 70

ConversionXL

SEPTEMBER 22, 2015

Noah Kagan wrote a blog post about an email campaign they sent to 30,000 subscribers trying to promote their Monthly1K product. Even though the campaign was highly targeted, only 30 people had purchased the product. They had already validated that the product was great based on previous customers’ experiences.

Customer 48

Customer Software Review Conversion .Net 48

VC Cafe

AUGUST 30, 2011

Innovid has integrated iRoll in campaigns for a number of high-profile brands including Kraft, Buick, Hyundai, Disney Pictures, and Sony. We identified Innovid as a true technology leader in the industry with unparalleled integration into the distribution channels of video publishers & ad networks.

Advertising 90

Advertising Analytics Video Partner 90

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Check out our starter program.

Startup 79

Startup Social Media RSS Social Network 79

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Scalable Startup

FEBRUARY 1, 2013

In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. It became very hard to get businesses to adopt new stuff.

Software Review 22

Software Review Startup Venture Capital Stock 22

ConversionXL

OCTOBER 19, 2017

In decentralized (or “embedded”) teams, optimization responsibilities are distributed amongst employees under many different umbrellas within the organization, rather than one department. Image Source. How is a center of excellence model structured? It’s also a great way for a fledgling program to find direction.

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. Bonuses have been distributed.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Fit for the test: Normal tests assume independence and that error is normally distributed.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? free, distributed source code control management system. Great for visualizing work of product development. Login System. Social functionality.

Software Review 53

Software Review Technical Review Startup 53