crowdSPRING Blog

JANUARY 18, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean Marketing 101 – focusing on lean marketing for startups and small businesses.

Lean 90

Lean Marketing Small Business Campaign 90

Duct Tape Marketing

SEPTEMBER 30, 2022

And so if you care about that experience, then what we're trying to do with that journey of a customer who works with us is find those who are trying to lean in and provide a differentiated experience to their customers, not just at that first digital touch, but every touch along the way. (04:34): Like this show? Duct Tape Transcript.

Marketing 73

Marketing Differentiation B2C PR 73

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Don’t try too hard to “go viral” and above all, obey the law. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Don’t try too hard to “go viral” and above all, obey the law. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

JUNE 19, 2011

If you are doing the interview on the phone, stay away from email and other potential interruptions. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. 5 great viral marketing campaigns (and what small businesses can learn from them!). Stay focused. Be in control.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

MARCH 1, 2016

Email, LinkedIn, and Twitter are just some of the ways to connect to people. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand. Lean Marketing tips: business card as selling tool.

Networking 48

Networking Lean Public Relations Small Business 48

Duct Tape Marketing

JANUARY 9, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. I always talk about the idea that virality. If you try to sell, they’re on their heels, they’re leaning back, they’re moving away from you.

Viral 42

Viral Lean Audience Video 42

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

crowdSPRING Blog

SEPTEMBER 30, 2012

These are the people who will open your email newsletter and who will read your blog posts – talk to them, they’re listening! Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing: Public Relations strategies for small businesses and startups.

Small Business 88

Small Business Public Relations Social Media New York 88

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Positioning ( the battle for your mind ).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

crowdSPRING Blog

JANUARY 13, 2016

But customer services is often time consuming and tedious, especially if you try to use your email account to handle customer service. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). It’s when we work smarter, not harder that we get the results that we want.

Small Business 48

Small Business Non-disclosure Agreement Social Media Startup 48

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. Is it 1) a PR campaign where were actively seeking press or 2) people blogging about us even though were not talking to them or encouraging them to do so?

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

MAY 31, 2013

Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].

Social Media 94

Social Media Small Business Design Media 94

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Another provider which identifies email addresses of strangers is Contactout. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. On the other hand, an adult site likely has a low rate of sign-ins; the content is extremely personal, and nobody wants to share their email details with a site they may not trust.

Metrics 58

Metrics Clickthrough Lean Analytics 58

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Here is a short tutorial for getting your Facebook campaign going: Set goals.

Advertising 103

Advertising Lean Marketing Campaign 103

ConversionXL

MAY 29, 2019

A blog that wins email signups—not just traffic—does the same.). As Siege Media’ s Ross Hudgens found: Our most-viewed video (“how to find someone’s email address”) performs worse from a subscriber point of view because it’s not actually our audience that’s searching for that most times. There is no one right way.

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

SEPTEMBER 26, 2018

It’s an operational decision that they made that creates marketing, but it’s not a contest, it’s not a coupon, it’s not a campaign, it’s not a promotion. Let’s create a viral stampede into our business, right?” A viral campaign is a lottery ticket. It’s not even content.

Montana 55

Montana Viral Sacramento Differentiation 55

ConversionXL

DECEMBER 9, 2013

Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image sources.

Sales 126

Sales B2B Campaign Video 126

Brandanew

NOVEMBER 18, 2016

Disclaimer: This post is only analyzing a small set of sample emails sent by Hillary’s campaign to readers. Use of social media in political campaigns is no longer new. But the reason Obama’s campaign is discussed here is because he was the first major leader to use it effectively.

Campaign 100

Campaign Email Media Social Media 100

mashable.com

OCTOBER 5, 2012

Wordoid , NameVine and Lean Domain Search generate new words by appending their own prefixes and suffixes to your root, though I’ve found many of these results are not very good. Email Story. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. viral video.

Naming 104

Naming Startup Social Media RSS 104

crowdSPRING Blog

FEBRUARY 20, 2019

It shouldn’t be confused with newswriting, sending an email to a colleague, RFP copy or the many other types of writing a business may need to use. Since then, our online lives have only gotten busier as we’re bombarded daily with personal messages, cat gifs, marketing messages, viral videos, political messages… You get the idea.

Marketing 56

Marketing Audience Sales Technical Review 56

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. That would have given you a trifecta. March 26, 2011 at 6:22 pm. Guess what?

Java 107

Java PHP Software Review Coder 107

ConversionXL

APRIL 6, 2016

people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. You can run surveys by email and also on-site (tools like Qualaroo or HotJar). Tips for email surveys: Always survey your most recent (last 6 months) customers. Avoiding Pain.

Retention 48

Retention Algorithm Software Review Conversion 48