ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Open-ended questions embedded on your website or in an email are two ways to collect qualitative data that reveals your audience’s pain points. Lean on your professional networks too.

Audience 139

Audience Social Media Email Ruby 139

crowdSPRING Blog

JULY 8, 2012

Having said that, wow do I hate receiving junk in my work email. Like most of us, I have multiple email accounts: work, personal, personal number two, and junk. Here are 5 best practices to consider as you launch your own email campaigns. Pick and choose among your customers as you design your campaigns.

Campaign 94

Campaign Lean Email Marketing 94

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account. It doesn’t necessarily have to be one or the other.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

The Equity Kicker

MAY 8, 2013

There is a good post up today on Segment.io describing how they used Kickstarter as a lean startup tool to validate demand. By definition, a successful Kickstarter campaign has a ton of people who’ve already put their money where their mouth is. Segment.io’s Kickstarter campaign was for a Python web development course.

Demand 156

Demand Campaign Web Development Lean 156

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Another great use of content advertising can be found in email marketing. How many of them are likely to buy?

Advertising 131

Advertising Cost Customer PR 131

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Set up a business email account. Create a paid advertising campaign. Box address.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

JANUARY 31, 2024

In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices. 10:28] What is DMARC in email marketing? [12:33]

Email 87

Email Technical Review Software Review IP 87

ConversionXL

FEBRUARY 10, 2021

Whether it’s Zoom happy hours, TikTok dance competitions, or Kickstarter campaigns to save local institutions, we’re all craving real, human connection. The takeaway here is simple: lean into your neighborhood. The trick here is to lean into the things that already work for your brand. A focus on local. Image source ).

eCommerce 155

eCommerce Cofounder Community Channel 155

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. We finally settled on a $1.99 Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 12, 2019

As a result: They’re converted via email. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. By campaign of first order. Marketing campaigns and promotions. They’re converted via organic or direct traffic.

Retention 126

Retention Analytics Campaign eCommerce 126

crowdSPRING Blog

APRIL 4, 2013

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email. Not surprisingly – since most businesses are closed on the weekend – fewer emails were sent on Saturday and Sunday.

Campaign 88

Campaign Clickthrough Email Small Business 88

crowdSPRING Blog

FEBRUARY 26, 2014

For example, there’s good empirical data showing the best times and days to send marketing emails to maximize opens and click-through rates. However, as people have grown to more heavily use portable/mobile devices, the science of email is gradually evolving. Many marketers develop campaigns based on intuition.

Marketing 103

Marketing Campaign Conversion Software Review 103

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Email habits change. What does a thoughtful campaign look like? Ross Simmonds of Foundation Inc.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

JANUARY 28, 2019

You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. I’ll bet you can.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

DECEMBER 22, 2020

Marketing departments of the future will get very lean and depend upon quick-strike teams that can be assembled for specific initiatives and campaigns. Maybe you’ve noticed that the application keeps suggesting finishes to your sentences as you compose an email in Gmail. 3) Social media engagement gets more specialized.

Social Media 96

Social Media Audio Hosting Technical Review 96

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ReadWriteStart

MAY 29, 2012

If you fail with a crowdfunding campaign, your brand and reputation will take a hit and you’re going to have a hell of a time going back to investors after that to convince them there’s a market for your service or product. SS: One is, “Hey, I’ll launch [the crowdfunding campaign] and that’s when the work stops.” What should you do?

Campaign 142

Campaign Stealth Social Media Audience 142

VC Cafe

MAY 13, 2014

Israeli startups interested in more effective “lean marketing”, should learn from Ben Lang , the 20 year old Wunderkind and contributor at TechCrunch, Business Insider and Forbes. Proactively approach top tech publications with a finished article and a concise, one sentence email pitch. Email Your Targets Using Rapportive.

Lean 162

Lean Viral Startup Marketing 162

Startup Lessons Learned

NOVEMBER 7, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. We’re dedicated to making The Lean Startup Conference unlike other entrepreneurship conferences. As Lean Startup takes root around the world, we’d like to learn from and help people working in geographically diverse areas connect with each other.

Lean 165

Lean Nebraska San Francisco Silicon Valley 165

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

SEPTEMBER 8, 2016

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Set up a business email account. Create a paid advertising campaign.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession.

Lean 91

Lean Small Business Software Review Marketing 91

Up and Running

MAY 17, 2016

Milestones are when we launch the product, open the new store, hire that missing person, change locations, start a new marketing campaign, and so forth. However, with good lean planning, you can look for metrics throughout the business, aside from what shows up in the financial reports.

Metrics 80

Metrics Social Media Business Plan Advertising 80

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Feld Thoughts

SEPTEMBER 16, 2011

Dick is focusing his effort on getting some early customer validation and is using a Lean Startup approach. Dick’s friend Samir, who is hoping to land a job with Sayahh, agreed to put together several static landing pages and email collection forms. Once these were up Dick launched several AdWords campaigns to test customer interest.

Balance Sheet 125

Balance Sheet Fractional CTO Burn Rate Salary 125

Austin Startup

MARCH 20, 2017

Understanding and knowing what steps to take to carry out a successful PR campaign can be daunting, confusing and quite overwhelming. It’s important to set definitive goals and objectives of your PR campaign in order to provide a specific purpose for your communication among the audience you are trying to reach. Continue the momentum.

PR 48

PR Campaign Media Lean 48

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Ill explain in a moment. Expo SF (May.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Both Sides of the Table

MAY 13, 2018

The surest sign a fund-raising process has stalled is when you aren’t getting follow-up meetings or hearing from the VC or hearing from friends that they got a phone call or email asking about you. If you have a mediocre meeting with a high-quality prospect and you don’t think they’re likely to lean in they drop to a B or C.

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

View from Seed

JULY 19, 2022

Stelios Kapandais (SK): eCommerce retailers have historically leaned on paid digital marketing channels to acquire new customers. Get to know the business. Rachel Hodes (RH): What problem exists in the market that your business is trying to solve? . RH: Who are your customers?

eCommerce 156

eCommerce Greece Early Stage SMS 156

crowdSPRING Blog

JANUARY 18, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean Marketing 101 – focusing on lean marketing for startups and small businesses.

Lean 90

Lean Marketing Small Business Campaign 90

crowdSPRING Blog

APRIL 5, 2013

Email Design Best Practices For Small Businesses and Startups – [link]. Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue | crowdSPRING Blog – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. .”

Social Media 92

Social Media Small Business Design Media 92

Up and Running

JULY 26, 2016

Lean marketing. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. If there’s something that we’re really proud of in Slidebean, it’s our onboarding emails.

Revenue 60

Revenue Acquisition Channel Campaign 60

crowdSPRING Blog

MAY 26, 2017

.” Simply building a crowdfunding campaign isn’t enough. Gabriel Bestard-Ribas , who raised over $300,00 during the Indiegogo campaign for his Goji Smart Lock agrees: Why do people support crowdfunding? Good campaign design is a must if you want your project to succeed. Sell Your Pitch with Video. We love to watch it.

Campaign 51

Campaign Design Video Social Media 51

crowdSPRING Blog

MARCH 24, 2013

Related posts: Lean Business Tips: Hiring Contractors for Fun and Profit(ability). Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns. Condottiero meant “leader of mercenaries” in Italy in the Renaissance.). Startup tips: 5 great tools for freelancers (and small businesses).

Lean 93

Lean Italy Matching Hiring 93

Duct Tape Marketing

SEPTEMBER 30, 2022

And so if you care about that experience, then what we're trying to do with that journey of a customer who works with us is find those who are trying to lean in and provide a differentiated experience to their customers, not just at that first digital touch, but every touch along the way. (04:34): Like this show? Duct Tape Transcript.

Marketing 76

Marketing Differentiation B2C PR 76

The Startup Magazine

SEPTEMBER 23, 2020

Engagement analytics can help companies determine the effectiveness of their marketing campaigns. When it comes to engagement analytics, it’s important to use software and tools, such as Lean Data , for tracking, analyzing, and collecting data. Also, this provides them with insight into which of their advertisements are working.

Analytics 162

Analytics Audience Social Media Advertising 162