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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. He works closely with European banks and institutional investors and is O’Hara’s largest shareholder for private equity investments, principally held in banking, internet and oil and gas companies.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. He works closely with European banks and institutional investors and is O’Hara’s largest shareholder for private equity investments, principally held in banking, internet and oil and gas companies.

Viral 78
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How Well Versed Are You In Startup Investor Jargon?

Startup Professionals Musings

Sweat equity. This unpaid work component is sized in dollars, added to any funds contributed, to represent the total contribution of a founding partner and converted to an equity ownership percentage in a new startup. Equity crowdfunding. Expect your skills, insights and motivation to be tested -- so be prepared.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Starting a business may be fun, but it’s not easy. Marketing is top priority. Reign-in expenses.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

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Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect.

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7 Team Attributes That Can Make Any Idea Come Alive

Startup Professionals Musings

Similarly, mentioning viral marketing without specifics won’t assure fundability. It’s always likely that one or more of the team members are young or inexperienced, but every entrepreneur can attract a strong and balanced team, with the proper networking and the willingness to share equity early.