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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation.

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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

Have the knowledge you need and don’t be fooled by these common marketing automation myths. Marketing automation is a valuable tool for companies of all sizes and across all industries. By making the decision to invest in a marketing automation platform, here are just a few of the benefits you can expect to see: . RD Station.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Working on your business means constantly seeking new ideas for improvement – which means keeping the big picture in mind at all times. And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up.

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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

Your small business may have a terrific product or service. But that still may not be enough to keep your business alive. In fact, 50% of small businesses fold by their fifth year. But you don’t have to leave the success or failure of your business to chance. Marketing is the heart of your business.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. There are many ways to market with a small budget.

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9 Effective Strategies To Upscale Your Business 

The Startup Magazine

of businesses fail within the first five years of operation. As a business owner, it is crucial to keep up with the constantly evolving market to stay competitive. Although it may require stepping away from the security of well-organized projections and plans, taking calculated risks can lead to corporate development.

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Changes to Google Ads. These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content.