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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105
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Innovative Marketing Strategies for Medical Professionals

The Startup Magazine

Leveraging Social Media for Community Building Social media platforms are critical for connecting with current and potential patients. Understanding the power of hashtags and social media trends can also improve your visibility and attract a broader audience. Local SEO is particularly crucial for medical professionals.

Marketing 127
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. PPC has a role.

PPC 69
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing Concept. This includes creating content like blog posts, videos, social media posts, and more. These search engine optimization (SEO) skills are absolutely essential for digital marketers. Is it any wonder they’re essential? How do marketers promote a company’s content?

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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

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How We Launched a New Saas Brand and Won at SEO

Up and Running

Our answer was simple– SEO (search engine optimization). The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. They have strong brands and strong SEO results that fuel their growth day after day. This is why we turned to SEO.

SEO 104