Steve Blank

APRIL 2, 2009

The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics. I just want to do strategy.” Those were very short interviews.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

JUNE 1, 2023

Additionally, she highlights the importance of building the right product, considering customer needs and feedback, and continuously iterating and improving based on user insights. 07:25] What role does an existing customer play for a product? [10:16] Or even something like a white paper or an ebook. That's right.

Product 58

Product Framework Technical Review Cofounder 58

Duct Tape Marketing

DECEMBER 18, 2019

There was tons of metrics there and I know there’s a lot of marketeers listening. So I will basically give you one metric, that we used within Google while we were working with Google’s biggest clients, and that is the speed index. There’s just tons of metrics. Lukas Haensch: Yeah.

Java 40

Java Metrics Mobile Technical Review 40

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works.

Demand 124

Demand B2B Distribution Channel 124

Austin Startup

FEBRUARY 1, 2018

Product management is fundamentally about thinking on your feet, staying one step ahead of your competitors, and being able to project yourself into the minds of your colleagues and your customers. Commit to observing and interacting with your customers on a weekly, if not daily basis. invest time into your customers.

Management 85

Management Product Technical Review Software Review 85

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Churn Definition : Churn is the % of customers that cancel each month. LPC Definition : LPC is "Lifetime Profit per Customer."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Churn Definition : Churn is the % of customers that cancel each month. LPC Definition : LPC is "Lifetime Profit per Customer."

Metrics 58

Metrics CPA Illinois Acquisition 58

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. Metrics for this depth are rare and only long-term.

Agile 139

Agile Social Media Audience Software Review 139

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Employees are now powerful customers, not just their managers! SaaS companies use different metrics to calculate renewals.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Is the customer intent contained in the keywords telling you how to change / improve the page? This results in not speaking the same language (say keywords) as their customers. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. The metrics. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths. Your skills.

Analytics 118

Analytics Web Metrics Channel 118

mashable.com

JULY 10, 2012

Chris Andrasick, CEO of Tacit Knowledge , believes that the mom-and-pop advantage extends beyond customer loyalty, and that there is in fact a logistical advantage, as well. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Startup Professionals Musings

JUNE 15, 2016

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. Content that doesn’t connect doesn’t fit.

Marketing 120

Marketing Social Media Channel Startup 120

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. The branded organic traffic is visitors already familiar with your business, some of which are existing customers. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Effectively measuring and understanding your CAC and CLTV metrics are key to future success.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. What are my customers telling me?) Note objectives, customer experience, suckiness. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Go download the white papers. Starting points to start valuable analysis from.

Web 139

Web Analytics eCommerce Campaign 139

www.igda.org

JULY 24, 2012

While this is indeed the metric that matters most to shareholders, its not terribly useful as a measure of productivity, especially daily or hourly productivity. In these clearest of possible conditions the ship made a planned turn out of the shipping channel and didnt turn back in time. Quality of Life Summit: An IGDA Think-Tank.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Image source. Image source. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. The rule of seven says that seven touches are needed before a visitor will convert into a customer. Absolutely.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

MARCH 27, 2020

And that means that customers are demanding the same type of visual communication from brands. And marketers can attest that custom-designed visual content performs better: 40.2% Motion graphics and videos can be cut up or repurposed into bite-sized GIFs for sharing across social media channels. Visual eBooks & White Papers.

Marketing 232

Marketing Social Media Public Relations Widget 232

Up and Running

NOVEMBER 5, 2014

Whether it’s customers, prospects, or partners, there is a target group you want to engage. Start by adding the clients and customers you already do business with—if this is appropriate—and then begin writing content that will make you stand out and that clients will find helpful. Engage with your customers on social media.

PR 139

PR Hiring Social Media Media 139

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: So the key thing that a lot of social platforms are talking about is an engagement metric, right? John Jantsch: Yeah, back. John Jantsch: Yeah.

Social Media 39

Social Media Media San Diego Video 39