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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354
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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

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Struggling With Sales in Your Apparel Business? Start Improving Customer Experience

The Startup Magazine

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. Customer experience management is essential for all fashion companies since it delivers significant insights into each brand engagement and touchpoint.

Sales 136
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Why Digital Transformation Is The Key To Sustainable Sales In 2020

YoungUpstarts

As the amount of time that we all spend online continues to increase, digital transformation has become crucial for sales growth into the next decade. It means integrating digital technology into every aspect of business, including sales channels. Online sales have been steadily rising over the last few years.

Sales 227
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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

Now that the volume of VA footwork has rapidly increased and jacks of all trades are no longer productive enough. This article will examine one vital activity and see how trained VAs can help your company improve sales. Neglecting this communication channel could be a crippling disadvantage for a growing business.

Sales 185
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.