The Startup Magazine

FEBRUARY 27, 2024

Retaining your existing customers is arguably as important as attracting new ones. However, many businesses unintentionally make mistakes that lead to customer turnover. Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction.

Customer 91

Customer Retention Technical Review Social Media 91

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 319

Product Technical Review Entrepreneur Reputation 319

ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

The Startup Magazine

SEPTEMBER 22, 2022

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. Customer experience management is essential for all fashion companies since it delivers significant insights into each brand engagement and touchpoint.

Sales 139

Sales Customer eCommerce Social Media 139

YoungUpstarts

JUNE 29, 2020

There are products that have become in demand because of the current pandemic, primarily because there have been drastic changes concerning consumer needs. People now prioritize products and services that allow them to continue working and doing business despite the health crisis. Medical Products. These are some of those: 1.

Demand 173

Demand Product Artificial Inteligence Software Review 173

Startup Professionals Musings

JUNE 10, 2016

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. For example, if you watch the TV show “Shark Tank,” you will remember several entrepreneurs with specialty products doing well online who want money to move into big box retail. Resist the channel sales pitch for exclusivity.

Channel 120

Channel Distribution Partner Acquisition 120

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. What is omnichannel marketing?

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

JUNE 26, 2020

When running a business, there’s one element that is more important than any other: the customer. If you don’t have customers purchasing your products or services, your company will quickly cease to exist. Due to the importance of customers, your communication with them should be a primary concern. It’s that simple.

Customer 182

Customer Technical Review Social Media Channel 182

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 211

Customer Social Media Metrics Technical Review 211

Up and Running

AUGUST 6, 2021

This will vary somewhat, naturally, depending on the products and/or services you offer. But there’s an audience segment that every small business (at least, those that don’t focus on age-related products like stairlifts) should target: young people. They’re accessible via more channels. So who are the right people?

Small Business 149

Small Business Customer Social Media Channel 149

Up and Running

NOVEMBER 24, 2020

Bringing in customers is important. Holding onto those same customers is even more crucial. Which is where customer engagement comes into play. Which can be disastrous if you’re delivering different messages or even a misaligned tone through every channel. This is why you need to develop a customer engagement strategy.

Customer 150

Customer Social Network Channel Technical Review 150

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 355

Technical Review Social Media Channel Flash 355

The Startup Magazine

JUNE 15, 2023

In today’s rapidly evolving digital landscape, small businesses face the ongoing challenge of streamlining operations, maximizing productivity, and staying competitive. This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels.

Software Review 154

Software Review Software Small Business Social Media 154

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Advertising in the current landscape.

Advertising 131

Advertising Cost Customer PR 131

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

The Startup Magazine

JULY 9, 2020

Every product, service, business, and person is just a click away! Since, mobile phones are becoming more and more accessible, new ways to swoon your customers over pop up. Digital marketing involves the usage of online as well as offline electronic gadgets to promote your products. Exciting times for business owners!

Customer 113

Customer Social Media Marketing Web Development 113

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 136

Customer Indiana Technical Review Revenue 136

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Marketing 110

Marketing Product Audience Equity 110

Steve Blank

APRIL 21, 2011

Last week the teams tested their hypotheses about Customer Relationships (how do they get, keep and grow customers.) This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. The Nine Teams Present.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Merger 386

Merger Acquisition Software Review Social Media 386

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Founder 424

Founder Product Cofounder Acquisition 424

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the business model.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

The Startup Magazine

JULY 5, 2020

Part of growing a small business is making it easy for customers’ voices to be heard. Here are tips for improving communication with customers for startups. Business owners know how crucial communication with customers is as they’re the lifeblood of the company. What Is Customer Communication?

Customer 102

Customer Startup Social Media Technical Review 102

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers. Positioning.

Campaign 149

Campaign CTO Marketing Social Media 149

YoungUpstarts

FEBRUARY 13, 2019

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. The point is, before you change your pricing, you need to dig deeply into what’s really driving your customers away.

Customer 173

Customer Technical Review Retention Acquisition 173

Duct Tape Marketing

APRIL 1, 2020

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry. Marketing Podcast with Mark Graham & Bobby Lehew.

Product 81

Product Software Review Channel Audience 81

YoungUpstarts

JUNE 4, 2017

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. However, you also need to avoid overwhelming customers with too many data.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 427

Customer Social Media Public Relations Internet 427

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

Customer 130

Customer Channel Design Retention 130

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. How do you marry video or types of video to the different stages of the customer journey?

North Carolina 98

North Carolina Video Customer Technical Review 98

The Startup Magazine

MAY 22, 2018

At this stage of a company, all employees of the company need to proactively focus on customers and their receptivity to the offering. For these startup companies, the client success team does not falter as the company grows because they adjust to the changing expectations of customers as the request volumes grow. The Founding stage.

Customer 81

Customer Early Stage Churn Rate Startup 81

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Framework Technical Review Cofounder 60

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115