Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 63

Channel Acquisition Framework B2B 63

Occam's Razor

JANUARY 2, 2013

Bonus: Download the All Traffic Source End to End report for best, in depth, analysis. Download this custom report: Landing Pages Analysis. Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. Landing Pages report.

Analytics 159

Analytics Search Campaign eCommerce 159

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

AUGUST 24, 2022

2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32] 9:11] Metrics at the middle of the funnel are more engagement-based. [11:39] Our are trafficked by channel. That's the reason for tracking the metrics a again, yay. Topics I Cover: [1:41] What the point of tracking is. [2:58]

Marketing 82

Marketing Metrics Analytics Social Media 82

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

DECEMBER 18, 2019

In fact, it’s such an important factor that Google is, outwardly calling it a ranking factor for SEO purposes. There was tons of metrics there and I know there’s a lot of marketeers listening. So there’s tons of metrics that you could have, load time, first bites being loaded, when does it start to render?

Java 40

Java Metrics Mobile Technical Review 40

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Other times, they’ll focus on a particular channel or initiative.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

DECEMBER 19, 2023

Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. So simply code for metrics. This is John Jantsch, no guest.

Marketing 67

Marketing Software Review Channel Metrics 67

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Why don’t users come back to the application after the initial download? Earned Media: SEO, PR, Word of Mouth. Why aren’t users responding to special offers?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Why don’t users come back to the application after the initial download? Earned Media: SEO, PR, Word of Mouth. Why aren’t users responding to special offers?

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? PPC vs SEO — What’s the difference? PPC or SEO? Which is better?

PPC 81

PPC Small Business Management Advertising 81

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [11:41] Kind of die hard SEO community.

SEO 82

SEO Channel Campaign Audience 82

Occam's Razor

APRIL 13, 2015

Download Solutions: Benefit From The Wisdom Of Crowds. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Custom Dimensions: Deeper Unique-You Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [11:41] Kind of diehard SEO community.

SEO 86

SEO Audience Channel Campaign 86

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

JULY 31, 2015

Free Download: The One Page Business Pitch Template. You can download that. I’m sure users will get out there and download some of those files. Tactics are going to be pricing, conversion strategies, SEO, launches, features and benefits. Do you have a question you’d like us to answer on the show?

Lean 60

Lean Business Plan Forecast Software Review 60

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Any idea how Apple tracks download statistic?

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

MAY 13, 2020

Obviously, you can get a lot of information through the User Explorer report, but this is limited, not scalable, and not downloadable. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. Are crawl anomalies affecting SEO? For regular use, aggregated data is usually enough.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 8, 2018

Our advocate went from managing one person to a dedicated team that included a data person, an SEO, an editor, and developers. Sales and marketing tend to have the same metrics,” explained Phillips. When attempting to identify KPIs, a common mistake is not translating a problem into its underlying metric. Source: Google Trends.

Marketing 106

Marketing Metrics Programming Leadership 106

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. If yes, download it. Download some competitor offerings. To do this you'll go to the main sections of the website.

Web 138

Web Analytics Technical Review Affiliate 138

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I downloaded and tried all four of them (because I had time to kill) - and Im still not sure which one was the best. On Facebook, viral distribution has proved decisive.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74