Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 238

Media Cost Framework Social Media 238

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 319

Marketing Framework Social Media Metrics 319

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Let’s look at each stage of the framework and how to use it to drive and measure growth. Image source. Acquisition.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Set your sights on Google’s Popular Products 4.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Before you start collecting new data, spend some time defining the frameworks and connections you need. I suggest visual frameworks you can create today.

Artificial Inteligence 299

Artificial Inteligence Framework Social Media Audio 299

YoungUpstarts

JUNE 9, 2013

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

OCTOBER 4, 2015

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. These activities can be visualised by Chess Media’s chart below: Courtesy of Chess Media Group.

Technical Review 100

Technical Review Software Review Customer Social Media 100

crowdSPRING Blog

MARCH 22, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! An In-Depth Comparison Between iOS Map Frameworks: Apple MapKit vs. Google Maps SDK | Co.Labs – [link]. Verizon Seeks to Shake Up Fees for TV Channels – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 252

Media Marketing Startup Framework 252

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 67

Channel Acquisition Framework B2B 67

YoungUpstarts

OCTOBER 13, 2013

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

Technical Review 187

Technical Review Software Review Customer Social Media 187

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. a live stream with an influencer on social media). Your next experiment might be to test new messaging , or media, to understand what has a greater impact on brand recognition. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Others copy the method and the channel grows weary of that tactic and begins to change the rules.

SEM 379

SEM Viral Marketing Widget 379

ConversionXL

JULY 16, 2021

Media consumption Hobbies & interests Goals Pain points. By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . Ask questions with a Jobs-to-Be-Done (JTBD) framework in mind. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Lessons Learned

OCTOBER 16, 2017

We have so many ways of getting information today, and I would really appreciate you using any channel you feel comfortable with to tell your friends and colleagues about The Startup Way. Conversations at cocktail parties or over the dinner table are welcome, as, of course, is social media. Share the book socially.

Software Review 129

Software Review Startup United States Framework 129

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 357

Social Media Framework Partner Metrics 357

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

MARCH 26, 2021

Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. Closing the loop on your marketing investment, on your channels, on your customer engagement, are important. Click here to listen to the episode.

Marketing 92

Marketing Silicon Valley Cofounder Framework 92

A Smart Bear: Startups and Marketing for Geeks

JULY 12, 2010

We're better at SEO and social media. Social media and SEO is ever-changing quicksand. It's even true in hardware: Every mp3 player uses zillions of patents, but that didn't stop Apple from winning. 80% of Americans believe they are better-than-average drivers. Can't be true, right? You're on top of Google today, gone tomorrow.

Intellectual Property 319

Intellectual Property Bootstrapping Software Review Open Source 319

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

YoungUpstarts

APRIL 16, 2019

by Lonny Kocina, CEO of Media Relations Agency and author of “ The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does “ A well-executed marketing plan is like a GPS. They are like a framework around which all your promotional messages are built. Business is complicated enough.

Marketing 199

Marketing Social Media Channel Framework 199

ReadWriteStart

MAY 19, 2011

During today's roundtable, we opened the session with a discussion of the existential crisis in media and how talented bloggers and journalists are facing a tough time sustaining themselves due to lack of business models. We also did some segmentation work and related exploration of relevant channels. MyDataOrganizer.

India 115

India Silicon Valley Entrepreneur Affiliate 115

Steve Blank

MAY 20, 2020

I receive emails and texts, as well as social media posts daily, and it is inspiring,” Jill says. The menu is posted on social media and on their website ; customers pay their invoice online; and the meal kits are available to be picked up at their commercial kitchen or delivered for a small fee. Resource pivots.

Small Business 434

Small Business Jordan Green Social Media 434

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 166

Advertising Marketing Startup Framework 166

Duct Tape Marketing

MAY 1, 2023

14:07] AI prompts for social media content and information. [16:22] So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks.

Marketing 83

Marketing ChatGPT Framework Technical Review 83

The Startup Magazine

MARCH 24, 2024

A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation. Ultimately, such timely, personalized communication will help — Builds trust by communicating through different channels like emails, webinars, social media, etc.

B2B 129

B2B Forecast Entrepreneur Analytics 129

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Product marketing can partner with marketers to: Find channels; Decide on content ; Refine messaging; and, Remove friction to signing up and booking demo calls. Image source.

Marketing 110

Marketing Product Audience Equity 110

Brandanew

JUNE 17, 2015

A quick Google search on “social media time management” will leave you with a flurry of options and key steps to follow through for high efficiency. Coming from another culture or location, you already know that may just not work for and you may be on a different S-curve of Social Media growth. It’s important to start well.

Social Media 100

Social Media Media Management Curation 100

Board Effect

MAY 22, 2019

Social media amplifies the voice of every stakeholder and employee. And the first step towards modernizing governance frameworks requires clear identification of the problem. Even when the information they’re sharing is not sensitive in nature, these unencrypted communication channels can be used as entry points for bad actors.

Government 49

Government Technical Review Framework Security 49

YoungUpstarts

APRIL 29, 2014

The good people behind Twitter would apologize and if it was a slow news day, tech media would pick it up. Their Happiness Heroes got into action in minutes, and posted real time updates on all of their official channels. Back in 2007-08, I remember when not a week went by without Twitter going down. It’s Google, what do you expect?

Security 174

Security Engineer PR Framework 174

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. Offer relevant promotions. Participate in targeted groups.

Social Media 148

Social Media Email Media Channel 148

YoungUpstarts

JANUARY 8, 2015

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. Strong Brands Still Matter.

Technical Review 100

Technical Review Singapore China Media 100

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163