mashable.com

AUGUST 31, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. 38 New Social Media Resources You May.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. 38 New Social Media Resources You May.

LLC 75

LLC Ruby Social Media Startup 75

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Startup Professionals Musings

DECEMBER 6, 2012

Before social networking, an unhappy customer might tell three people. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 38 New Social Media Resources You May. 49% of Small Business Owners Use Smar. View More » Social Good President Obama Tells Gay Teens "It G.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the classic business best-seller “ Built to Last ,” by James C. Ignoring what your competition does is sure to limit your business longevity.

Social Media 120

Social Media Media Entrepreneur Reputation 120

mashable.com

NOVEMBER 30, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search shopping small business social good social media social networking social networks software sports startup startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Software Developers 79

Software Developers Software Development Software Review Software 79

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 1) Be sure to check your proposed business name in various search engines - to check on possible competition - who comes up 1st when you type in the name, are they in the same industry etc.

Naming 94

Naming Technical Review Social Media Startup 94

mashable.com

JUNE 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Pros: The site claims to be “the world’s BIGGEST source of small business clients.” 38 New Social Media Resources You May. 49% of Small Business Owners Use Smar.

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the business best-seller “ Built to Last ,” by James C. Ignoring what your competition does is sure to limit your business longevity.

Social Media 198

Social Media Media Marketing Reputation 198

mashable.com

MAY 9, 2011

); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Up and Running

JULY 26, 2016

The cornerstone of any business is that LTV > CAC. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60

Revenue Acquisition Channel Campaign 60

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. You must have seen those viral “what happens next will blow your mind” links. Also, do note that all social networks and search engines only show a certain number of words in the headlines.

Viral 100

Viral B2B Audience Social Network 100

Duct Tape Marketing

DECEMBER 20, 2012

No doubt you’re knee-deep in social media marketing these days, spending a good chunk of time engaging with customers within social networks and creating compelling content that attracts followers. They are also three times as likely as their parents to use social channels to research their purchases.

Video 67

Video Viral Channel Social Network 67

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Since 1990, big business has eliminated 4 million jobs, while SMBs added 8 million. Next-Gen Networking. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

JANUARY 21, 2013

This approaches works in most any social network and is particularly effective using a when enhanced using paid promotion such as Facebook Offers and Sponsored Updates. Amplify access to the original eBook in all social channels. With these elements in play you can guarantee a return on your social media investment.

Social Media 66

Social Media Media Viral Social Network 66

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

MARCH 27, 2012

According to a study from Reppler, 90% of recruiters and hiring managers will visit a candidate’s profile on a social network in order to screen the candidate, and often (69%), recruiters will reject candidates based on what they’ve found, making social media an incredibly valuable tool for the recruiting industry.

Social Media 202

Social Media Media Small Business Reputation 202

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Social networks, in this case, are used, above all, to disseminate and publicize these Sponsorships. Email Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

AUGUST 25, 2015

The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. What’s the number one thing I can do to grow my business right now. Yep, everyone wants one tactic they can employ to massively grow their business. Create a project catalog.

Marketing 28

Marketing Channel Viral Public Relations 28

mashable.com

JULY 10, 2012

However, some individuals or small businesses have found success through affiliations with major retailers. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Social Media Lists. Social Media.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

mashable.com

SEPTEMBER 29, 2010

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. 38 New Social Media Resources You May. 49% of Small Business Owners Use Smar. View More » Social Good President Obama Tells Gay Teens "It G.

Web 111

Web Design Social Media PHP 111

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

mashable.com

SEPTEMBER 29, 2010

38 New Social Media Resources You May. 49% of Small Business Owners Use Smar. View More » Social Good President Obama Tells Gay Teens "It G. Social Good Is as Easy as Texting 3 Ways Small Businesses are Investing. Groupon Adds Self-Serve Deal Platform. SCVNGR Makes Major Enhancements to iP.

Web 111

Web Design Social Media Software Review 111

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

MAY 5, 2011

); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Equity 74

Equity Engineer Technical Review Social Media 74

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Whom is he or she connected to?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

JANUARY 18, 2012

There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. A business begins with a name — the cornerstone of company identity that shapes branding, company tone and first impressions.

Naming 97

Naming Social Media Social Network RSS 97

mashable.com

JANUARY 23, 2012

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. In the life cycle of an entrepreneur, shutting the doors on a business isn’t necessarily a gloomy situation. Small business.

LLC 68

LLC Technical Review Social Media Startup 68

mashable.com

AUGUST 20, 2011

August 20, 2011 by Lauren Drell 1 Share on Tumblr email share Share on Tumblr email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Sign in with Facebook or Twitter to get started!

Cofounder 81

Cofounder San Francisco Social Media Startup 81

mashable.com

JANUARY 13, 2012

My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

Technical Review 78

Technical Review Social Media Social Network RSS 78

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. With the help social networking tools it has became much easier for start ups to venture in the competitive market.

France 77

France Marketing Social Media Startup 77

mashable.com

DECEMBER 29, 2011

For more Business coverage. Follow Mashable Business. Subscribe to the Business channel. More Stories in Business. Small Businesses Plan to Buy an iPad in 2012 [STUDY]. Small business. Social Media Lists. Social Network Lists. Social Media. Social Networking.

New York City 83

New York City New York Startup Social Media 83

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28