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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. The Cloud computing stack is currently defined by three levels: SaaS, PaaS, and IaaS. Tuesday, November 10, 2009. Mind the GAAP!

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cloud Computing. (1). Unveilling of the Bessemer's 10 laws of Cloud Comp. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Cracking The Code.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cloud Computing. (1). Unveilling of the Bessemer's 10 laws of Cloud Comp. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Cracking The Code.

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cloud Computing. (1). Unveilling of the Bessemer's 10 laws of Cloud Comp. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Cracking The Code.