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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Embrace giving back to the world community.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Covid-19 accelerated the adoption of entertainment tech, gaming and commerce. The move to remote work forced quick adoption of cloud technology and tools that were once having difficulties selling to large corporates, saw explosive growth – from Zoom to Hopin, new unicorns were born in record time. 2020… where to start?

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Top 14 Sites to Promote Your Startup

ReadWriteStart

You can run ads, post on social media, or even go old-school and hand out flyers. But one of the most effective (and affordable) ways to promote your app is through online directories and review sites. It’s a website where you can submit your product for review by other users.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Technology is great, but high-tech major-step-forward solutions are not the answer to all our change challenges.

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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Take the initiative to communicate effectively to key players how you contributed to results, without emotion, while giving full credit to others as appropriate. Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Infusing technology within the customer experience.