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Requests for Startups in 2024

VC Cafe

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Do consumers know who you are?

Metrics 157
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The Definitive Guide To Instagram Marketing

Duct Tape Marketing

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. And for most brands from most businesses, most conversions come from stories. For most brands, reels are not ideal for conversions. So you've got more variety of content.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences. SEO should lead with intent.

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Soundbites from the Future – 2013

Start Up Blog

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. The co-commerce era is here and defined by the 3 C’s – Collaboration, Conversations and Creativity. Recent growth in digital social networks has served as a reminder on what differentiates our species.

Uruguay 123
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; DST invested $180mm last fall.