Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. In the case of Credit Karma my first job is to identify what the Macro Conversion is. After 10 minutes of browsing, I found all these valuable Micro Conversions: Some are pretty straight-forward. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 27, 2022

Here’s an example from Adience of how JTBD applies to Spotify: “1) The major functional Jobs-To-Be-Done are to ‘organize and manage music for personal use’ and to ‘listen to the music.’ 2) The major emotional ‘jobs’ are to ‘organize and manage music in a way that feels good’ and to ‘share songs with friends.’ The latter, more social.

Demand 91

Demand Lead Generation PPC Leadership 91

The Startup Magazine

SEPTEMBER 27, 2023

It involves the planning, development, creation, and management of content and forms an overarching plan for every content piece related to your business, a building blueprint. Pay-Per-Clicks (PPC) While content marketing takes time to gain momentum, PPC offers immediate Return on investment (ROI).

PPC 127

PPC Social Media Marketing Audience 127

crowdSPRING Blog

JULY 27, 2010

Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and mid-size businesses to international conglomerates, need to have a presence on the Web. The homepage is typically the most important part of a small business web design.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and mid-size businesses to international conglomerates, need to have a presence on the Web. The homepage is typically the most important part of a small business web design.

Small Business 122

Small Business Web Design Marketing 122

Up and Running

FEBRUARY 18, 2021

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. You pay them a commission for each conversion, usually around 20% of the purchase price. This is mainly in terms of conversions but also with regards to leads and customer retention.

Acquisition 127

Acquisition Cost Affiliate Customer 127

crowdSPRING Blog

JANUARY 4, 2016

Today, we’ll cover web design best practices and tips. We’ll point you to great resources and examples and highlight recent changes in web design. For even more about 2016 design trends, I recommend you read Top web design trends for 2016. For a more sophisticated look, consider illustrations.

Web 48

Web Small Business Design SEM 48

ConversionXL

FEBRUARY 18, 2016

Fortunately, Google Tag Manager makes it easy. Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. If you put in the work to understand the verbs and the nouns, Google Tag Manager will make your life much easier. Adobe Dynamic Tag Management.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

NOVEMBER 14, 2013

Moneyball was a story about a mediocre, under-funded baseball team achieving great things when managed by looking at the data. Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Not happy with your conversions? What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Up and Running

SEPTEMBER 17, 2021

Do you want to run a Google Ads remarketing campaign to increase your conversions? Using Google Tag Manager can help you run your ads effectively while getting the best results. In this article, we’re going to: Explain what Google Tag Manager is and how it works. What is Google Tag Manager and how does it work?

Management 149

Management Analytics Campaign Audience 149

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In is probably random.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

NOVEMBER 17, 2022

For overall web analytics: Google Analytics 2. From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase. Conversion rate. For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

crowdSPRING Blog

JULY 19, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The management framework that propelled LinkedIn to a $20 billion company – [link]. Iron Conversions – [link]. 54 more phenomenal examples in the Other section below.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Everyone who works with PPC tools has probably experienced the same problem at least once.) Digital analysts should also know that BigQuery , a Google product, lets you use SQL to manage Google Analytics data. Difficulty : 8/10.

Programming 134

Programming SQL Marketing Analytics 134

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! •

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. 47% of people expect a web page to load in 2 seconds or less.”. seconds , every second saved increased their overall conversions by 2%.

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. that runs on the destination page.

Analytics 118

Analytics Campaign Email Channel 118

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. To put it simply, digital marketing implies managing a company’s online presence, which is done by deploying savvy communication techniques that support the acquiring of new customers.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Occam's Razor

FEBRUARY 25, 2013

After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue. I've typed in as many things as I could think about connected to having a web analytics practice (i.e. Say you use Yahoo!

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

JANUARY 5, 2017

Anybody can create a website, but not everybody can create a conversion machine. All website owners want this dream, but they typically fail to implement the correct measures that will allow them to streamline their conversion process, which will benefit their business in terms of sales, engagement, inquiries and referrals.

Lead Generation 64

Lead Generation Software Review SEO PPC 64

The Startup Magazine

OCTOBER 16, 2023

By implementing well-planned SEO tactics such as content marketing, on-page optimization and link building among others, a notable SEO agency can skyrocket your startups inbound traffic leading to increased leads and conversions. Time Saving As a startup owner or manager, you certainly have plenty on your plate already.

SEO 88

SEO Metadata Lead Generation Startup 88

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source. image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

The Startup Magazine

AUGUST 27, 2020

Embrace PPC marketing. If you embrace the advertising technique known as pay-per-click (PPC), you’ll be able to perform this all-important task without getting anywhere near your maximum marketing budget. Forge connections with each person that you converse with. Read on to find out how marketing on a budget can be achieved.

PPC 93

PPC Marketing Early Stage Startup 93

YoungUpstarts

JULY 1, 2015

An inbound marketing hub is a web site that with a blog, offers useful and compelling content, and is connected to “spokes” like email, sales conferences, social media sites (Facebook, Twitter, LinkedIn, Google+), social discovery platforms (Reddit, Digg, Delicious), and others. Managing Inbound Marketing. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. Missing web analytics tag from landing pages.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Once your in-house team maxes out conversions for that funnel, what will they do next? As Viljo Vabrit, Managing Director of CXL Agency notes: The best goal for every organization should be running a CRO program in-house.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is it our management team's lack of ambition? Or perhaps you want to create a wishlist (boom! Why such limited use of display?

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

OCTOBER 10, 2018

The standalone apps support using multiple accounts, conversations with optional end-to-end encryption , and playing games. A chatbot (or bot) is a piece of automated software that engages in a conversation with people. Marketers want to reach more prospects, generate more leads, and improve conversions.

Marketing 87

Marketing Software Review Campaign Widget 87

YoungUpstarts

MARCH 7, 2020

After you’ve entered a URL, you’ll see what keywords a particular business is targeting and what PPC ads they’re currently running. Social listening is the process of monitoring online conversations centered around your brand or brands that produce similar products and services. Macroeconomic Research. Social Listening.

Marketing 147

Marketing Social Media SEO PPC 147

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value.

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. I would aim to get no more than 1o0 clicks per day - over the course of a week or two, youll get pretty good conversion data. Measure conversion rates. What a great post.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. And native ads that include rich media boost conversion rates by up to 60%. For example, users who are retargeted to are 70% more likely to convert.

Asia 100

Asia Las Vegas Marketing Technical Review 100