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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.

Japan 296
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10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 316
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Hacking for Defense @ Stanford – Weeks 8 and 9

Steve Blank

And they’re getting a handle on what it costs to build a company to deliver it. If you’ve been reading along so far, you know that this class is not an extended hackathon nor is it a 10-week long incubator. Now with over 917 interviews of beneficiaries (users, program managers, stakeholders, etc.), The Left side of the Canvas.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development.

Lean 300
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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Innovation and improvement occurs in Horizon 1 on process, procedures, costs, etc. Here the company is essentially incubating a startup.

Lean 120
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Learning Through Reflection

Steve Blank

To be honest I built the class out of frustration watching schools teach aspiring entrepreneurs that all they need to know is how to write a business plan or how to sit in an incubator building a product. entrepreneurship is experiential and requires theory and a ton of practice. Every week the teams present their results.

Lean 120