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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Make sure new solutions offered actually build your brand, rather than dilute it. Don’t forget to address the risks and cost of doing nothing. Marketing costs will continue to increase.

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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. Marketing and sales chasm. Lots of people still believe the major cost of a new product is development. Marketing costs can be a deep hole.

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Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. Marketing and sales chasm. Lots of people still believe the major cost of a new product is development. Marketing costs can be a deep hole.

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Outsourcing For Startups on a Tight Budget: 4 Cost-Saving Insights

The Startup Magazine

By delegating specific tasks—like outsourced sales for startups—to third-party experts, internal teams can focus on core competencies. Distinguishing Task Priorities At the heart of cost-effective outsourcing for startups lies the ability to discern between essential and non-essential tasks. It’s not just about cost-cutting.

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What are the costs of taking investor money?

Berkonomics

The post What are the costs of taking investor money? However, outside professional investor board members can be a very good asset to the corporation with the skills, experience and broad relationships many bring to the boardroom table. first appeared on BERKONOMICS.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

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How does equity dilution work for startups?

Gust

Equity dilution works when the same pie is divided among more people. Because the total percentage of equity will always equal exactly 100%, every time anyone gets another piece, by definition it “dilutes” all of the previous equity holders. Uncategorized company equity dilution founder investors startup'

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