Remove Customer Remove Customer Development Remove Developer Remove IP
article thumbnail

How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. I’m putting myself in the same boat now with the solution I’m developing so could you tell me: 1. How did you reach out to your first customer? I think you meant this

Customer 231
article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned in Diagnostics

Steve Blank

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 248
article thumbnail

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone.

article thumbnail

Top 120 Startup Posts for 2010

SoCal CTO

First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

article thumbnail

The high road to building an enterprise SaaS company

The Next Web

Developing an enterprise-grade SaaS product is not easy. The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. Yoav Leitersdorf and Ofer Schreiber of are partners at YL Ventures. And more importantly, B2B companies.

B2C 132
article thumbnail

Not All Those Who Wander Are Lost

Steve Blank

After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. Raising Money Using Customer Development……… 47. The Best Defense is a Good IP Strategy………… 65. Customer Development Manifesto.