ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Lean 334

Lean Marketing Agile Customer Development 334

Steve Blank

JUNE 23, 2020

As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ? Accounts receivables are stretching way out.

Customer 436

Customer Marketing Customer Development Lean 436

Startup Lessons Learned

APRIL 29, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Last week, we announced that our short application form was live.

Lean 165

Lean Technical Review Startup Software Review 165

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do.

Customer 75

Customer Framework Differentiation Customer Development 75

Steve Blank

APRIL 16, 2013

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 221

Technical Review Lean Venture Capital Customer Development 221

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Board Effect

OCTOBER 15, 2023

The Benefits of Generative AI for Nonprofits Nonprofit organizations and associations typically run on tight budgets and lean staff numbers. Customer Service: Chatbots can handle inbound queries and requests, simulating human conversation by using natural language processing.

Generative AI 98

Generative AI ChatGPT Software Review Technical Review 98

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) Where Are the Customers? Product Development Diagram 1.

Customer Development 244

Customer Development Developer Customer Silicon Valley 244

Women Entrepreneurs Can

MARCH 2, 2023

However, we may not be aware that our weight loss journey requires customization because we have different metabolisms, dietary needs, and lifestyles, which can impact our progress. Interestingly, this weight loss journey is similar to the entrepreneur’s strategy for building and growing a lean business. Let me explain.

Lean 98

Lean South Korea Metrics Framework 98

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 228

Customer Development Web Developer Customer 228

Steve Blank

JANUARY 30, 2013

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone.

Programming 269

Programming Technical Review Incubator Intellectual Property 269

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read.

Customer Development 166

Customer Development Developer San Francisco Customer 166

crowdSPRING Blog

MARCH 22, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lean Business: Office Space – A Meditation – [link]. Should You Invest $1 Into Customer Service Or Marketing? Should You Invest $1 Into Customer Service Or Marketing?

Social Media 105

Social Media Small Business Design Media 105

YoungUpstarts

DECEMBER 7, 2017

But it’s not perfect — merely good enough to perform its intended function and delight your first customers in the process. You’ll need to create a user manual for your customers at some point, but there’s no need to reinvent the wheel — unless that’s what your product or solution is supposed to do. Brand-faithful design and layout.

Cost 100

Cost Developer Small Business Administration Marketing 100

Steve Blank

MARCH 3, 2015

It has replaced how to write a business plan with hands-on Lean Startup methods. Traction and evidence from customers were what investors were looking for – even in “slow” sectors like healthcare and energy. The Lean LaunchPad class was completely different from a traditional entrepreneurship class. Today the U.C.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

YoungUpstarts

JULY 22, 2020

That means in order to maintain a connection, marketers have to get to know their customers all over again. But the traditional approach of spending many months conducting surveys to craft perfect, data-centric customer personas and buying journeys just isn’t going to cut it in these fast-changing times. Why Minimum Viable Personas.

SCRUM 162

SCRUM Agile Customer Framework 162

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Gregg Fraley, Author of Jack's Notebook

MAY 1, 2018

Invest in Frameworks, But First, Establish a Culture Where Innovation Thrives. More structure is needed as fundamentals take hold, and that means an innovation process framework. More structure is needed as fundamentals take hold, and that means an innovation process framework. Innovation Fundamentals for Leaders.

Framework 64

Framework Agile Lean Technical Review 64

Startup Lessons Learned

AUGUST 8, 2009

Lessons Learned by Eric Ries Saturday, August 8, 2009 Revisiting the Software Design Manifesto (and whats changed since then) My recent article on technical debt and its positive uses generated a fair bit of controversy. The argument itself got me thinking a lot about design and its role in building products.

Software Review 87

Software Review Design Software San Francisco 87

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Austin Startup

NOVEMBER 29, 2017

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. Should Early Stage Startups Move to Austin because of Customers? Early adopters, especially those who are willing to pay for novel services, are the lifeblood of lean startups.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

YoungUpstarts

MARCH 5, 2015

It’s not a project management framework, as many mistakenly think, but rather a development philosophy centered on cross-functional, self-organizing teams. Many project management frameworks are rooted in agile, such as scrum, kanban, lean, and extreme programming (XP). Harnessing change to improve product.

Agile 100

Agile SCRUM Nashville Software Developers 100

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

JULY 16, 2019

Brands like 23andme and Slack have adopted the Google Venture design sprint because it works. For businesses aligned with the whole “ lean startup ” movement, the sprint offers a formula to quickly build, launch, and test products before committing too much time and effort to something that might not resonate in the market.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). They do more of the same with less, often lowering quality and customer satisfaction. Promotion.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Steve Blank

NOVEMBER 10, 2016

Here’s her story of the Lean innovation accelerator she’s built for the Marines. To achieve this mission, we established a framework that leveraged Marine Corps tenacity, agility, and adaptability to create a persistent culture of innovation. Understand Your Customer and Teach Them to Solve Real Problems.

Framework 325

Framework Lean Metrics Government 325

Steve Blank

NOVEMBER 10, 2016

Here’s her story of the Lean innovation accelerator she’s built for the Marines. To achieve this mission, we established a framework that leveraged Marine Corps tenacity, agility, and adaptability to create a persistent culture of innovation. Understand Your Customer and Teach Them to Solve Real Problems.

Framework 325

Framework Lean Metrics Government 325

Startup Lessons Learned

MARCH 25, 2009

Lessons Learned by Eric Ries Wednesday, March 25, 2009 The Lean Startup at Agile Vancouver April 21st A surprising number of respondents in the latest Lessons Learned survey hail from one of the flourishing startup hubs in Canada. This workshop brings together leading thinkers from Lean Production and Lean software.

Agile 60

Agile Lean San Francisco Continuous Deployment 60

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketing borrows a concept from the lean startup methodology.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

MARCH 18, 2019

by Scott Brown, Executive Director at UpRamp and author of “ (C)lean Messaging “ Every aspiring entrepreneur lives in pursuit of that lightbulb moment. What is (C)lean Messaging? The (C)lean Messaging framework is the first step. (C)lean How are you serving this group of customers? The (C)lean Message.

Lean 113

Lean Colorado Audience Framework 113

Both Sides of the Table

FEBRUARY 16, 2015

So operating at a higher level, helping to set the framework for decision making and then sitting down and watching the game be played, is certainly the way to go.” At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. ” Of course I agree with this.

Startup 150

Startup CTO Hire Sales Leadership 150

Steve Blank

JULY 1, 2014

When I first read about the Investment Readiness Level (IRL) on Steve’s blog, I was excited by Steve’s attempt to bridge the capital-efficient Lean Startup process for founders with the capital-raising process for funders. Since I began incorporating the Investment Readiness Level framework I’ve made three observations.

Sacramento 311

Sacramento Framework Customer Development Lean 311

Where to Play

MAY 28, 2019

The post How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset appeared first on Where to Play. It provides a wide-lens perspective to find different potential market domains for your innovation, before you zoom in and design the business model or test your minimal viable products.

Lean 74

Lean Marketing Framework Business Model 74

Startup Lessons Learned

JULY 10, 2012

I was working in manufacturing studying lean principals on the factory floor when I came up with the idea for Coffee Joulies and asked Dave if he would help me. The second is that we strictly enforced a framework that we called 'Original Vision' early on. Meanwhile we've already shipped 20,000 little MVP ULINE boxes to our customers.

San Francisco 167

San Francisco Framework Lean Stock 167