Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

JANUARY 15, 2014

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase. Len Kendall is the founder of CentUp.

Viral 131

Viral Cofounder PR SEO 131

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 3:23] As CMO, how do you look at the customer journey? [5:26] We can't expect our customers to know how to do that if we aren't doing that ourselves.

Marketing 74

Marketing Differentiation B2C PR 74

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. Turning Hits into Customers. The site helped Nicer’s Twitter account grow to 1,500 followers, gathered 5,000 emails for the company’s newsletter, and Nicer’s SEO relevance got a significant boost from all the press coverage. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. Turning Hits into Customers. The site helped Nicer’s Twitter account grow to 1,500 followers, gathered 5,000 emails for the company’s newsletter, and Nicer’s SEO relevance got a significant boost from all the press coverage. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. Turning Hits into Customers. The site helped Nicer’s Twitter account grow to 1,500 followers, gathered 5,000 emails for the company’s newsletter, and Nicer’s SEO relevance got a significant boost from all the press coverage. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

Software By Rob

JANUARY 25, 2012

My apps range from an SEO keyword tool , an ASP.NET invoicing system , a web application for creating wedding websites , and a few handful of others. The bottom line is that many successful startups (far more than you hear about) are masters at SEO. Customers were bailing on the service because of the frequent downtime.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Hearpreneur

DECEMBER 29, 2017

It’s simple, it’s clean, and it means something to our core customer. Donating a portion of all our profits to veteran and cancer research charities establishes our brand as a revolution in companies that give back to the community rather than leech off of their customers. PR and Prose. Thanks to Greg Kraios, 250ok! #2-

Naming 105

Naming Entrepreneur Social Media PR 105

crowdSPRING Blog

AUGUST 20, 2017

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

Small Business 48

Small Business Marketing Technical Review Audience 48

Growthink Blog

FEBRUARY 22, 2018

Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). An effective marketing plan is necessary to grow your business.

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). An effective marketing plan is necessary to grow your business.

Chicago 109

Chicago Marketing Search Channel 109

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention.

San Francisco 68

San Francisco Lean Retention SEM 68

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MAY 4, 2016

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Worse, if you are not geared up to make the best use of those customers when the launch sends them your way, its a pretty big waste. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

NOVEMBER 2, 2012

Small Business and Startups: Slice & Dice Your Customer Service Data | crowdSPRING Blog - [link]. Is The Only Purpose of Customer Service To Change Feelings? How Customers evaluate your product | StartupCFO – [link]. The Most Effective SEO Content Strategy | Duct Tape Marketing - [link]. ” - [link].

Social Media 93

Social Media Small Business Design Media 93

Brandanew

SEPTEMBER 12, 2015

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. Or worse still, expecting every single piece to be viral. For a B2B brand More often than not your customers expect you to be thought leaders in your friend. And most them, are failing!

Marketing 100

Marketing Viral SEO B2B 100

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. There are often counter-intuitive changes in customer behavior that depend on little details.

San Francisco 154

San Francisco Lean Metrics Design 154

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Brandanew

JANUARY 8, 2016

The pace of technology has altered the way we view digital and connect with our customers. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Maggie Kravchuk , Rubenstein, PR. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MARCH 8, 2018

I think some of that just comes from we’re publishing content, and that’s the goal, versus really thinking about where in my customer’s journey is this targeted at, and what is the exact call to action? On one side, you need a content topic that is going to solve a problem that a customer has, right?

North Dakota 54

North Dakota Email Campaign Video 54

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Labels: SaaS , sales and marketing , software. 16 comments: BdH. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

NOVEMBER 5, 2014

Whether it’s customers, prospects, or partners, there is a target group you want to engage. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. And, the better and more useful the content you create, the more likely it will be to go viral.

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

NOVEMBER 15, 2012

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] – [link]. How ‘Gamification’ Can Make Your Customer Service Worse | Wired – [link]. 10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] – [link]. Can enterprise SaaS products be viral? Vlaskovits – [link].

Social Media 102

Social Media Small Business Design Media 102

Cracking the Code

APRIL 13, 2007

Through sites like Gizmodo , the NY Times Online or thousands of technology and software blogs, IT managers can gather all the technical information they need, as well as in-depth customer and user feedback. and on the organic side (SEO optimization, buzz among influential bloggers and journalists.). SAP understood that very quickly.

Software Review 48

Software Review Internet Software Technical Review 48

blog.expensify.com

APRIL 24, 2012

If you want to serve enterprise customers,NET is one of the best ways to do that and do it well. The tools which you find restrictive I consider a huge timesaver (which paying customers tend to appreciate)… they allow me to rapidly prototype and get solutions to customers. lorf: NET supports JAVA.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

MAY 15, 2015

Reduce Turnover in Customer Service With These 3 Tips crowdspring.co/1ze3zrd. SEO Best Practices: What Not to Do (And What You Should Start Doing Now) | StartupCollective - buff.ly/1cNL0jR. Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool crowdspring.co/1FSoMIx.

Small Business 48

Small Business Design Social Media Startup 48

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). REDUCE MY CPC!

Metrics 166

Metrics Marketing Search SEO 166