ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

SEPTEMBER 1, 2020

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer retention rate; New customer stickiness.

Customer 132

Customer SMS Retention Acquisition 132

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand tracking is how you measure if those efforts are paying off. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. Click on over and give us a review on iTunes, please!

Community 52

Community Kuwait Cofounder Bootstrapping 52

Up and Running

NOVEMBER 6, 2020

Retention plan. A good executive summary is often used as a stand-alone document that you can email to lenders and investors as part of the fundraising process, so you want to make sure that it’s short and to the point. You can’t just take a Field of Dreams approach and hope that “if you build it, they will come.”

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ConversionXL

FEBRUARY 3, 2022

For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). Be customer-centric.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Duct Tape Marketing

JULY 26, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot. Does it differentiate you from your competitors? (04:55): 08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral.

Marketing 56

Marketing Artificial Inteligence Retention Audio 56

Duct Tape Marketing

JULY 26, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot. Does it differentiate you from your competitors? (04:55): 08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral.

Marketing 43

Marketing Artificial Inteligence Retention Audio 43

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] 16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02]

SMS 90

SMS Retention Metrics Networking 90

ConversionXL

MAY 27, 2022

email nurturing, retargeting) require specific channels. The metrics. Vanity metrics are less important. Every week, I receive emails from people thanking me for a specific tactic or piece of advice. This not only grew our email list significantly (up to 50,000 subscribers in a year) but also drove a ton of new revenue.

Demand 115

Demand Affiliate Audience Leadership 115

ReadWriteStart

OCTOBER 6, 2020

The benefit of the free written material is that visitors must subscribe to your email list to get it. Having this content on your landing pages and social media accounts will help you differentiate your ideas and solutions to those of other brands. Email address. Bonus tip: Audiences love interacting with videos. Phone number.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take this LinkedIn post from the Head of Content at email marketing platform GetResponse. Even an informal check-in via email or Slack can move mountains. Invest in your employees. Conclusion.

Social Media 117

Social Media Employee Media Programming 117

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

OCTOBER 19, 2013

There are two questions that I recommend startups use to differentiate between being liked versus being loved. Imagine if a random stranger comes up to, someone you know nothing about, and immediately demands to know your birthday, your relationship status, and all your friend''s email addresses.

Mobile 167

Mobile Developer Technical Review Lean 167

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Lessons Learned

JUNE 22, 2009

Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. A good example is Paypal realizing that their customers were gravitating to the email-payments part of their original solution, and ignoring the complex PDA-based cryptography solution. I was stuck between a rock and a hard place.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

NOVEMBER 11, 2015

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

AUGUST 27, 2021

We’ll explore their retention statistics soon. The homepage presents a clean visual hierarchy and is free of clutter, reducing friction between the visitor and the single, straightforward call-to-action to enter an email to get started. A retention strategy that puts personalization at the forefront. Source: Netflix.

Design 138

Design Algorithm Retention United Kingdom 138

ConversionXL

JULY 11, 2016

Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Three easy ways to improve it are: Auto-emails after new order with questions relevant for you and your business. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Prioritize.

PPC 48

PPC Analytics Video Non-Compete 48

www.rocketwatcher.com

DECEMBER 5, 2011

Differentiated – Have a look at other companies in and around the space you will be playing in. You can sign up for email updates, subscribe via RSS or follow me on Twitter. Email ( required; will not be published ). 7 Key Elements of a Marketing Plan » Subscribe Enter your email address to receive the newsletter.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Optimizing email, social, etc., Ryan Thomas: “Optimizing for Email Signups”. Why are we always focusing on the web? is also optimization.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114