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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. We want to make sure you can break down the silos and manage to results.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). Prior to founding Carely , Michael Eidsaune earned his MBA in finance and spent several years in investment management, eventually earning his level 1 CFA certification.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). Prior to founding Carely , Michael Eidsaune earned his MBA in finance and spent several years in investment management, eventually earning his level 1 CFA certification.

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Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. And that was a frustration just because I had managed another company before this. I was the manager and I was able to get this company to run without me as the manager. I found it. This is what I've been looking for.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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