Duct Tape Marketing

FEBRUARY 3, 2022

Questions I ask Amanda Dixon: [1:14] What’s the story behind your company name? [1:57] John Jantsch (01:14): So I have to start with the name. Amanda Dixon (01:33): Know what, there is not a story, but I need to make one up because everyone asks the story is we needed a name and a domain. Amanda’s Website.

Entrepreneur 76

Entrepreneur Technical Review Cofounder Valuation 76

ConversionXL

JULY 19, 2013

Seeing that 75% of visitors actually have intent to buy, it’s critical to get email remarketing & search remarketing triggered almost immediately after the cart gets abandoned. The Role of Recovery Emails In Winning Back Abandoned Shopping Carts. They send abandoned cart email one day after a cart has been abandoned.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

FEBRUARY 18, 2016

Clicking “New Tag” will take you here… We’ll name it “GA Pageview – ConversionXL – All” It’s important to be specific when naming tags. If they’re not named properly, you’ll run into organizational issues. Eventually, you might have hundreds of tags.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

They need a solution and your name pops up into their head and they type. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you. Untagged campaigns (search, email, display, social media etc). People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. a warm email intro, social proof on a landing page). They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) The audience has changed.

Greece 48

Greece PPC Audience Retention 48

ConversionXL

APRIL 14, 2016

Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. Singularity. They shouldn’t. Simplicity.

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

FEBRUARY 19, 2016

That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. Email – Goal is conversions. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. ” But we get their email & pixel them so that they convert in the future.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 29, 2017

Some secret growth hack or silver bullet that skyrocketed them to household names. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), via Ecommerce Growth Masterclass).

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Instead of tagging your email traffic as just “email” (something most people never actually do) try adding additional parameters so you know what type of email it was (content vs. sales message).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JULY 10, 2014

For example, if MailChimp wanted to survey AWeber’s customers, they’d probably get more response if they partnered with the eMail Institute , than if they tried it on their own. Blog eCommerce Resources Landing Pages Lead Generation' Designing The Survey For Your Competition’s Customers.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

MAY 16, 2017

For instance, it’s not uncommon for your Google Analytics ecommerce data to be slightly different than that of your ecommerce software. Is PPC data showing in Google Analytics? Missing eCommerce category. Quotation marks not escaped or ansi characters not encoded in eCommerce category or item names.

Analytics 132

Analytics eCommerce Metrics Campaign 132

ConversionXL

JUNE 16, 2016

One day, I had never heard anyone even mention the name and the next everyone was talking about it. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. That is, getting an email or a sale or whatever it might be. The holidays for eCommerce, things like that.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Email Marketing: Campaign Analysis, Metrics, Best Practices. Hello, My Name is Avinash.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store.

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you want to share this report with others (say via Twitter / email) you can use this url: [link]. Faith rules. Here it is. We fix that above.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Sign up to receive email updates. Enter your name and email address below and I'll send you periodic updates about the podcast. RobertGlazer.com/outcomes.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. page, email, ad, video, etc.). direct, referral, organic, paid, social, email, etc.). The amount you pay for each click on a PPC ad.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. It is a book about Web Analytics 2.0. Qualitative and quantitative.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. An email, or a text message, will poke you into action.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! And it does not matter if they use a large brand name Agency.

Analytics 135

Analytics Web Non-Compete Campaign 135