article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Context here.) I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 221
article thumbnail

Build Predictable Startup Models by Forming an Agency

ReadWriteStart

Today’s Talented Engineers & Designers Need Top-Shelf Tools of the Trade. It becomes difficult to effectively source today’s talented software engineers and designers without providing them with the top-shelf tools of the trade. The experience of the agency’s initial founders likely dictates early business domains to target.

Incubator 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Holding founders and engineers feet to the fire will inevitably remove the rough edges from the the product, imporving bounce rates of newcomers and loyalty of established users. The real risk in markets like Web 2.0

Vertical 162
article thumbnail

Don Estridge, IBM PC Father, Startup Role Model

Startup Professionals Musings

He and Bill Lowe somehow managed to convince then CEO Frank Cary to give them a dozen engineers, a small budget, and a few months, to set up a small skunk-works called Entry Level Systems in Boca Raton, Florida, to develop a low-cost personal computer (code name “ Acorn ”).

article thumbnail

Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

Transcript of Building Accountable Leadership to Transform Your Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: You know, leadership might be the hardest job for an entrepreneur. ” What exactly is a leadership contract? Back to Podcast. Transcript. It’s not for the meek.

article thumbnail

Segment vs Mparticle

ConversionXL

Now users interact with digital products in much more complex and different ways than a decade ago…the more complex your stack is, the more customer data you are spreading across many different tools, and the more time you (or your engineering team) will need to reassemble the puzzle and get a full reasonable picture. Integrations.

article thumbnail

The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. And these microwave engineers were working at startups – not large companies.