Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. I’ve already made clear that I think raising equity from “strategic money&# is an oxymoron.

Warrant 298

Warrant Dilution Startup Stock Options 298

crowdSPRING Blog

FEBRUARY 15, 2013

Metrics for Series A – [link]. How Much Equity Do Your Employees Deserve? Why Humility is Essential for Every New Startup Hire – [link]. Venture Math 101 – [link]. Inside Google’s Culture of Success and Employee Happiness | KISSmetrics Blog – [link]. How should one go about pricing their software product?

Social Media 107

Social Media Small Business Design Media 107

Genuine VC

SEPTEMBER 5, 2012

Funding Announcement Figure out your PR strategy for announcing the round to get your plan in order. Proactively solicit input to create a board deck template and metrics dashboard to present at the first Board Meeting, so that you’re able to set a strong in-control tone.

Founder 156

Founder Cap Table Stock Options PR 156

Austin Startup

SEPTEMBER 19, 2017

Especially in early rounds — pre-seed and seed— when there are limited sales metrics and only early signs of product-market fit, these advisors help complete “the package” so to speak, providing a useful industry reference to investors and filling in the gaps in domain expertise that are common in disruptive tech-first founding teams.

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Cracking the Code

MARCH 12, 2010

4) Cash balance increase indicates a focus on M&A to drive further growth The past few months have also been marked by a few high profile equity and debt announcements - most notably SuccessFactors, Taleo and Saleforce.com. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different?

Software Review 63

Software Review Technical Review Cloud Forecast 63

Rob Go

JUNE 10, 2013

Keep salaries low and equity high. If you hire PR people, resist their desire to control all the contact. Share results (financial and key metrics) with the company every month. Don’t lose it. Keep the organization as flat as you can. When working on a deal—raising money, trying to get a partnership, etc.—it’s Schleps are good.

Startup 49

Startup Technical Cofounder Hiring Cofounder 49

The Equity Kicker

MARCH 15, 2013

Most obviously that can be momentum in sales and/or user activity, but momentum in other areas really helps too – e.g. the market opportunity, PR, or development of the team. For the last couple of years I have been adding a fourth item to the list, and that is momentum. It is the team part that I want to focus on today.

Metrics 105

Metrics PR Internet Sales 105

500hats.com

AUGUST 2, 2012

Or, as my friend Marc Andreessen might say, Software Eats the Private Equity World. but the food was awesome, & the PR wasn’t bad either). However, all three shifts are related and can be summed up simply as: Geeks are Taking Over Venture Capital. Ok, let’s dive in and discuss in more detail. Mega VC, Micro VC.

Silicon Valley 74

Silicon Valley Early Stage Venture Capital Valuation 74

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. If you assume a 20% cost of capital (typical for equity, debt is generally cheaper), then getting an upfront payment for one additional year on a $10k MRR contract saves you $24k. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 91

Software Review Clawback Sales Salary 91

Up and Running

MAY 23, 2016

You might also be giving investors too much equity early on, as the risk is extremely high for them in the beginning stages of growing a SaaS company.”. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Step 8: Track your metrics. The benefits of tracking key metrics.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. How Do You Measure Likability? Just as it’s hard to define likability, it’s difficult to measure it as well.

Revenue 48

Revenue Social Media Retention Metrics 48

ConversionXL

JANUARY 18, 2022

But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. Nothing quite beats digital PR. While Mention had some brand equity behind them, you can replicate their success by galvanizing several influencer relationships as part of a single launch.

Audience 122

Audience Technical Review Social Media Campaign 122

Hearpreneur

OCTOBER 29, 2017

#10- Address financial and operating metrics. By screening hundreds of SMB acquisition opportunities as managing partner at my private equity firm, I saw first-hand that the vast majority of small business owners run their firms without the benefit of good financial or operating metrics. Photo Credit: Dave Robinson.

Entrepreneur 77

Entrepreneur Social Media Liquidity Event Private Equity 77

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. This isn’t an issue you can afford to ignore.

Marketing 162

Marketing Charlotte Naming Design 162

crowdSPRING Blog

DECEMBER 6, 2013

The Right Way to Grant Equity to Your Employees - crowdspring.co/18X3dlN. 14 metrics marketers use to measure social media ROI in 2010 vs. 2013 - crowdspring.co/1fDCYZw. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. Small Business and Startups: End-of-Year Mishegoss, 2013! - crowdspring.co/1aTk8Jc.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

After that, I did it for a private equity firm then we became a part of a larger corporation. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. And again, that doesn’t have the metrics that a VC wants. You know that I ran WinZip before. I first did it for the founder.

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Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

FEBRUARY 22, 2010

There’s been a lot of hand-wringing about gender equity in the high-tech and entrepreneurship worlds lately. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. This is a good thing. (I We have a lot of introspection to do. This is a good thing. (I

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Women Entrepreneurs Can

MAY 9, 2019

During the early days, these are your key contributors and they must be willing to put as much sweat equity into the organization as you are. VCs tend to gain most of their returns through carried interest- a percentage received as compensation from the profits of a hedge fund or private equity. You Trust Your Team. About the Author.

Programming 40

Programming Sweat Equity Startup Private Equity 40

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list. The best part though is the tenacity link.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

crowdSPRING Blog

JULY 18, 2016

If we’re being honest, there have been a slew of PR and marketing missteps made by Team Trump in the election cycle thus far, and none of them have had the impact one might expect. Failing to target your message to appropriate segments of your mailing list leads to poor ROI and may have a negative impact on your brand equity.

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Email United Kingdom Marketing Iceland 48