Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

AUGUST 26, 2020

In normal circumstances, many companies would focus on promoting unity amongst family and friends, holiday celebrations, event promotion, and more. It is important to recognize how your brand positioning may change amidst current events and certain restrictions consumers are facing. Host virtual events.

Marketing 171

Marketing Audience eCommerce Social Media 171

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. That’s a mistake.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

The Startup Magazine

AUGUST 21, 2021

In addition to enjoying hyper-targeted localization and a better return on your marketing investment, you get to track metrics. There has been an uptick in online events, especially, such as webinars, workshops, conferences, launches, product reveals, and Q&As. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. 70% of Apple App Store visitors use app store search to discover apps.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Sooo many delicious tacos!

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. Thanks to Steven Light, Avenue B !

eCommerce 128

eCommerce Omaha Entrepreneur SEO 128

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage. Omnichannel also means different payment methods.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Yet while we had plenty of language and tools for execution, we had none for search. The result?

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

DECEMBER 16, 2020

Or is everyone paying attention to the wrong metric? It’s about making your site accessible to a search crawler and, in turn, easily discoverable for users. It’s about making your site accessible to a search crawler and, in turn, easily discoverable for users. So are all those articles wrong? Here are a few ways to do it.

Search 174

Search SEO Analytics Engineer 174

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. It’s easy to get excited about more data, but make sure you’ve set up proper Destination or Event goals in Google Analytics. If you’re not tracking form analytics, you don’t know.

Analytics 130

Analytics Metrics United Kingdom Software 130

ConversionXL

JULY 28, 2021

A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. This means sessions and pageviews are now events. For instance, a page_view event contains the parameters page_location , page_referrer , and page_title. Enhanced measurement events. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO?

Caching 102

Caching Development Team Review Hosting Software Review 102

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MARCH 4, 2020

Don’t choose metrics that are similar but not the same. And before you try to fix one… After figuring out what could be broken, go through the funnel yourself and make sure that certain events are indeed missing or broken or that something else is off. In general, the previous month or last 30 days is a safe pick. Image source ).

Analytics 88

Analytics IP Metrics Conversion 88

ConversionXL

FEBRUARY 3, 2022

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 10, 2020

In the past, we’ve assumed that potential customers would always arrive at our website after Googling a specific search term, and we’d make them “aware” of a problem and how our product solves this problem. Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective.

Agile 139

Agile Social Media Audience Software Review 139

Up and Running

SEPTEMBER 27, 2022

You can track brand mentions through 3rd party social listening tools , setting up Google Alerts , or conducting manual searches of your brand on a regular basis. . This may include a quick web search, checking out social media accounts, or reading reviews. There are a few things you can do to try and manage events like this.

Reputation 130

Reputation Management Small Business Software Review 130

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. You can learn more about the event here. Labels: engagement , events 12comments: Jesse Farmer said.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 13, 2018

Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. The core use cases.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

MAY 12, 2020

Establish milestones and metrics for your business plan. To make your business plan work for you, you’ll want to incorporate milestones and metrics from the start. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Up and Running

SEPTEMBER 27, 2022

You can track brand mentions through 3rd party social listening tools , setting up Google Alerts , or conducting manual searches of your brand on a regular basis. This may include a quick web search, checking out social media accounts, or reading reviews. There are a few things you can do to try and manage events like this.

Reputation 115

Reputation Management Small Business Software Review 115

ConversionXL

JUNE 16, 2022

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. These can be tied to metrics (e.g., Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

SEPTEMBER 15, 2020

If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). Do this under “All Products” You can add Google AdWords , Search Console , AdSense , etc. Property setup.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Ultimately, it will boost your SERP (Search Engine Results Page), making your website pages (blog, services, knowledge bank, etc.) rank higher in search engine results. Pipeline velocity measures the pace at which your sales pipeline moves.

B2B 126

B2B Forecast Entrepreneur Analytics 126

Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

JUNE 19, 2019

The event offered three days of world-class speakers, misty Baltic beaches, and all the sauna-ing you could take (not to mention a near-endless supply of daylight). Set targets: metrics to tackle the overarching goal for your product lifecycle. How useful is classic event tracking for real analysis? Conversion rate?

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A graph search on Facebook shows you the general visual style that appeals to people.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). This will help you define conversions, set up goals, events, etc. It can be found via search, via popularity ratings, etc. AdMob : Advertise your app in other apps.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Startup Lessons Learned

JANUARY 18, 2010

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. I also identified a set of events that would indicate something terribly going wrong (e.g.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

YoungUpstarts

SEPTEMBER 29, 2016

Immediately as you enter their homepage, you can see how simple and easy it is to search for a gift by occasion, recipient, category, or personality. Furthermore, keep in mind that it’s best practice to have the ability to search for products and items on the top right corner (red dotted box above) of every page of the site.

Metrics 100

Metrics Design Security Public Relations 100

Hearpreneur

JANUARY 19, 2022

While this means we'll have to take on more responsibility, it also means we'll have more financial flexibility in the event of setbacks. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Instead, you should monitor metrics for the whole sector.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

ReadWriteStart

JULY 7, 2021

An advanced search and filter option – f or the users to choose the correct courier delivery service based on availability, location, price, and rating of the parcel delivery executive. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141