SoCal CTO

MARCH 20, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

SoCal CTO

MARCH 13, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

SoCal CTO

FEBRUARY 28, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

SoCal CTO

FEBRUARY 25, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

SoCal CTO

MARCH 1, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Los Angeles 150

Los Angeles Technical Cofounder Southern California CTO Hire 150

SoCal CTO

MARCH 12, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 25, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Incubator 150

Incubator Technical Cofounder Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

SoCal CTO

FEBRUARY 20, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 23, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Los Angeles 150

Los Angeles Technical Cofounder Southern California Networking 150

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? A smaller problem for normal sites with just text and some images, but a huge problem for fat ugly flash heavy websites (especially the, still annoying, ones with flash intros).

Analytics 122

Analytics Software Review Campaign Flash 122

SoCal CTO

MARCH 22, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Attorney and Startup Business Advisor – Aaron Shec.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Occam's Razor

JANUARY 6, 2010

When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive.

Analytics 99

Analytics Web Campaign PPC 99

Startup Lessons Learned

NOVEMBER 7, 2008

It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. This is one of the blog we posted about how some company is doing SEO to promote the website. We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

AUGUST 8, 2011

As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you). It hopes to bring all the key metrics into one place (no more hunting and pecking!) Maybe not yet. Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

APRIL 25, 2011

Gratuitous use of Flash. It is not Adobe's fault, it is your fault for using Flash for the most pathetic things mankind has known. Remember every time you use flash on your website, a cute puppy dies. Your SEO strategy is buying links, expired domains, et. You deliberately want to stink? How can you not love that?

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

MAY 16, 2016

Implementing the A/B testing tool simply made their website slower than their main competitors, which affected their competitiveness on SEO as well as conversion. “The flash draws attention to the element you’re testing, meaning that visitors who see your test will focus on that element. How Testing Tools Can Slow Down Your Site.

Flash 86

Flash Metrics Caching Conversion 86

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. SaaS business metrics: why are they different? on a scale of 1-4). The 10 laws of SaaS unveiled at Bessemer CEO Summi. ► 01/27 - 02/03. (1). Happy New Year 2008! ▼ 2007. (10). ► 07/01 - 07/08. (2). How to fish a salmon. ► 06/17 - 06/24. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Feld Thoughts

MAY 1, 2012

Rand Fishkin (The Wizard of Moz) has an incredibly detailed post up titled Moz’s $18 Million Venture Financing: Our Story, Metrics and Future describing the financing process and company history in great depth. When I first saw TAGFEE I immediately flashed to these two concepts.

Flash 145

Flash Finance Metrics Reputation 145

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 7, 2007

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. 7: Redirects, be aware of them.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

MAY 11, 2016

Fashion Metric. Fashion Metric makes products that allow online retailers to better predict people’s sizes, thus reducing returns and maximizing revenue. He’s a trusted face in the SEO community, so why not lead with that authority effect ? OKDork is the blog of Noah Kagan, founder of SumoMe. Conversion Sciences.

Conversion 48

Conversion Flash Framework Stock 48

ConversionXL

JUNE 20, 2019

Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

APRIL 11, 2016

Also, it only works on browsers that support Flash. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. This enables you to get reach on both, but prevents SEO cannibalization.

Video 48

Video Conversion Mobile Search 48

gigaom.com

JUNE 18, 2012

Social is the new SEO. SEO is still a major traffic driver for publishers, but search is search is slowly losing its grip — constituting less than 50 percent of traffic sent to publishers — to an exploding number of social referrers. Alternative slugs for SEO testing. Follow us on Twitter. -->. 17, 2012, 10:48am PT.

Viral 50

Viral Technical Review Social Network SEO 50

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

FEBRUARY 22, 2010

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

crowdSPRING Blog

SEPTEMBER 13, 2017

According to the Search Engine Optimization blog Mr. SEO , …if you are in business, you should also know that 93% of all buying decisions start with an online search. More than that, as of April of 2015 , Google has included responsive design in their SEO algorithm. Your Website Still Uses Flash.

Flash 48

Flash Small Business Non-Compete Engineer 48