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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

by Hannah Sieber, co-founder and COO of EcoFlow Tech. My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz. This can be done through launching new perks, running flash sales and targeting the non-purchasers from your email list.

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The Circle

Feld Thoughts

A bunch of my tech friends have asked me to suggest a book to read over the holidays. The early literary reviews of The Circle were awesome while the reviews by people in the tech community were mixed to negative. The tech criticism was weak and felt like it lacked depth. I’m an unabashed Eggers fan.

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The 4 Types of Stories Founders Need to Tell When Fundraising

View from Seed

Investors and smart hires will always do appropriate diligence before investing money and time, but they won’t bother doing that unless they are excited about your story. Flash forward 100 years: now listed as a noxious weed, the Kudzu is found as far north as NYC and Nova Scotia Canada, and covers 7.5 million acres of land.

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5 common mistakes to avoid in mobile commerce

The Next Web

With 66 percent of mobile shoppers failing to complete a transaction due to obstacles presented during checkout, removing barriers from the checkout process is a key function to increasing mobile conversions. Love or hate our mobile-crazed culture, you can’t deny the opportunity that this technology has to offer.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition.

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Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Successful agile budgeting requires modern technology.

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How to Conduct Your Own Total Online Presence Audit

Duct Tape Marketing

Now, audits may vary depending on your business and industry, but generally, I recommend including the following areas within your report: Comprehensive Website Review. Editorial content review. Social profile review. Google My Business review. Directory and citation review. Online reputation review.