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Green Roofs: Startup Opportunities in Urban Agriculture

The Startup Magazine

One innovative and environmentally friendly approach that is gaining in popularity with both agricultural experts and city planners is that of green roofs. Green roofs, also known as living roofs, not only contribute to the aesthetic appeal of buildings but also present a unique opportunity for startups in urban agriculture.

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SXSW Pitch Finalist: Votem

Austin Startup

It’s a GREAT city with amazing talent, a great culture, and lower operating costs than the coasts. This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries. Support our customers this election season and grow the company.

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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. That could be a market vertical, or that could be an audience. Market vertical would be what you said, dentists. Dentists would be market vertical.

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Understanding Different Types of Angel Investors

View from Seed

Investors in this category are usually operating executives who have spent their entire careers in a specific industry vertical, like internet travel, for example. They can also potentially and needlessly interject into operations or future financings in ways that are destructive for the company. The Domain Angel.

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. Basic Concepts The concept of the graphic shown below is very simple.

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Scaling is Hard, Case Study: athenahealth

Seeing Both Sides

There are many companies that are competing to be the “operating system” for small businesses. One company in Watertown, Massachusetts has been executing on this vision for over a decade with a winning approach for one vertical slice of the small business market: physicians.

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Learning From Rockefeller

YoungUpstarts

This underscores the fact that savings from economies of scale and streamlined operations get passed to consumers. Such marginal increases add up even more with Rockefeller’s other favorite tactic… Vertically Integrate. Above all, Dream Big. Rockefeller’s goal was to control all the world’s oil refining.

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