article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Hire someone well-versed in communication between developers, customers and team members.

article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.” These hires were definitely not your standard marketing types.

Engineer 218
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Need a Technical Co-founder? Hire a Product Design Lead First

This is going to be BIG.

He thinks about how he can offer solutions, not create more problems like RSS readers did. That’s something that a business founder might have some ideas about, but it really takes a product manager to weigh resource constraints, internal input, customer demands, etc. to put together a product plan. To the point?

Cofounder 144
article thumbnail

The Best Small Business Tools of 2013

Up and Running

Trello : “We use this on the dev team to manage and organize our projects. I like the Kanban board design for project management, which makes it easy to organize tasks by what stage of completion they’re in. ” -Bailey Koharchick, Marketing Manager. For Operations. ” -Mike Wheeler, Lead Web Developer.

article thumbnail

Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products. Help them?!!

article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Every startup has some methodology for product development, launch and life-cycle management. Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. Read the preceding sentence again. It’s a big idea.) before you ship.

article thumbnail

Hazards of Hiring

www.ericsink.com

2004-07-08 15:59:32 Hazards of Hiring. Summary : Eric offers guidelines for handling tough hiring decisions in a small ISV. In the many e-mails I received about that column, one of the most common questions was why didnt I list any hiring mistakes. Ill start with four general guidelines for how to proceed with a hiring decision.

Hiring 40