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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. Indeed, it is often in constant competition with PPC for budget. PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive.

SEO 147
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Therefore, it’s important to dig deeper to provide information on: How your audience interacts with your brand (social media, newsletters, podcasts, YouTube videos, etc.)

Audience 139
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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships.

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Keep Your Business Healthy During The Coronavirus Crisis

YoungUpstarts

While much of today’s information about the Coronavirus is centered on what companies are currently doing for themselves and for their people, not that much has been written on how to weather the storm and come out shining on the other side. Move events budget to PPC, ABM, Virtual Events and Webinars and invest in additional video production.

PPC 204