Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. The Problem: Unfortunately. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. You know all about vanity metrics , and how you shouldn’t be obsessed with them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. URL and content duplication.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How do I choose well?

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. For example, although our homepage ranks pretty well for many searches, we’ve created custom landing pages for hundreds of different terms, including logo design , web design , stationery design and many more.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 29, 2020

They’re the primary way that search engines match user needs to web content. For users, it’s easier to scan a listing to see if a product has the desired features, especially on mobile devices. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. We’ll measure this using (data metric). Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We have the web, an incredibly empowering audience relationship platform. Yet, now finally thanks to the glorious platform that is the web, we can engage actively, and profitably, with this intent cluster. Thing One. Those that have renewed their contract.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). If it stinks that tells me a lot (remember the year of mobile was 2010!).

Web 138

Web Analytics Technical Review Affiliate 138

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

OCTOBER 31, 2011

But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. So if you want to analyze Mobile performance then you want to compare Mobile and Desktop segments.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Google Analytics.

Search 135

Search Analytics PPC Green 135

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 30 Inspiringly Beautiful Web Designs | 1stwebdesigner – crowdspring.co/1iGl0Sr. Find Out How – crowdspring.co/1j0S8nO.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Bonus reading: Standard Metrics Revisited: #4 : Time on Page & Time on Site.

Analytics 131

Analytics Marketing Campaign Metrics 131

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. 8 things I learned from 8 different freelance gigs bit.ly/1Gwz4tZ.

Small Business 48

Small Business Design Social Media Startup 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Make sure your website is mobile-friendly. More people than ever before use mobile devices to navigate the internet.

SEO 176

SEO Social Media Search Campaign 176

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

The Startup Magazine

SEPTEMBER 27, 2023

Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. SEO ensures that web pages and content are visible to your target audience.

PPC 122

PPC Social Media Marketing Audience 122

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

DECEMBER 2, 2015

Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). Mobile vs. desktop, or by device. PPC/SEM campaign. Define your Key Performance Indicators.

Technical Review 48

Technical Review Analytics Framework Software Review 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. So how did it go?

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. And what metric should you focus on in this proper end-to-end view? We are not going to accept stopping where our web analytics data stops.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip. No problem: Choosing the right key depends on what you’re trying to illustrate. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. “Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people ? . Display Advertising |.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152