Metrics Presentation SEM SEO 
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
YoungUpstarts
SEPTEMBER 10, 2018
More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Invest in the completion of features that are needed in order to accurately identify business metrics such as product testing, market validation, and/or customer validation.
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Both Sides of the Table
MARCH 25, 2016
Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
Up and Running
JULY 26, 2016
Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). Successful and failed experiments.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Principles of Lean Startups, presentation for Mapl. I used to use $.05,
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Similarly, if you hit the front page of Hacker News, you’ll get a lot of traffic – but the quality might be really shitty, lowering your present average conversion rate. ROI is Difficult to Measure. Word-of-Mouth.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
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