Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

JANUARY 26, 2011

Tip: Use bold and larger fonts to present key information or to stress things you want the readers to notice. You also can look at the sites of restaurants you admire around the country (or around the world) to see how they present content for their visitors. Is your phone number clearly visible on the homepage? Personality!

Web 127

Web Design Flash SEM 127

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Check the list of presenters and companies running booths at your industry’s conferences; Ask your customers who else they considered. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Check the list of presenters and companies running booths at the latest industry conference. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131

SEO Analytics Conversion Search 131

Hearpreneur

MAY 31, 2020

As an SEO consultant, I continuously utilise social media as a networking tool to engage my audience and build my brand. My most successful networking effort has been presenting to groups of related professionals. I like presenting over typical networking events like lunches and mixers for three reasons. 8- Engage my audience.

Networking 141

Networking Entrepreneur Social Media Channel 141

Both Sides of the Table

MAY 15, 2010

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. short answer: very, very rarely. But it does happen.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Duct Tape Marketing

JULY 14, 2022

How do you scale a live webinar or a presentation that, you know, works for you? You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

NOVEMBER 15, 2023

And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. You can't expect the new SEO and content and social and paid. I got into this business 15 years ago through SEO and SEO over time has become, I'll just call it what it is, a fluff industry, right? Or what they've been paying.

Channel 65

Channel Acquisition Framework B2B 65

Startup Professionals Musings

APRIL 16, 2011

The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. SEO does not have to be a major expense. But the cost of doing nothing is even greater.

Search 233

Search SEM SEO Engineer 233

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Similarly, if you hit the front page of Hacker News, you’ll get a lot of traffic – but the quality might be really shitty, lowering your present average conversion rate. ROI is Difficult to Measure. Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

YoungUpstarts

SEPTEMBER 10, 2018

Include their positive reactions to your business, product, and/or service somewhere in your application – especially if there is a required application video or presentation. At the same time, as I’ve seen in our case, as well in that of most of my fellow founders, it can present challenges.

Programming 124

Programming Chile B2B B2C 124

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Principles of Lean Startups, presentation for Mapl. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates.

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

crowdSPRING Blog

MARCH 12, 2013

Some people also refer to paid search marketing as SEM (search engine marketing). For practical tips, you can also read Ten Practical Search Engine Marketing (SEM) Tips and 10 Practical Small Business SEO and SEM Marketing Tips. Related posts: Ten Practical Search Engine Marketing (SEM) Tips.

Search 100

Search SEM PPC Engineer 100

crowdSPRING Blog

MAY 2, 2018

But, with so many inexpensive options for building a website these days, cost should no longer present a barrier. But, with so many inexpensive options for building a website these days, cost should no longer present a barrier. Note that both word-of-mouth and SEO techniques are organic in nature. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

Startup Lessons Learned

SEPTEMBER 18, 2008

They cant present much information, unless you take the box off the shelf and look at it. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The app store is not set up to allow anyone to achieve a durable advantage. You see row after row of tiny boxes, each vying for your attention.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

crowdSPRING Blog

MAY 1, 2013

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Professionals Musings

FEBRUARY 27, 2010

The solution is basic search engine optimization (SEO). Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Tags: entrepreneur seo internet dead zone static website.

Internet 120

Internet HTML SEO SEM 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., The Nine Teams Present. The first team to present was D.C.

Customer 247

Customer Cloud EC2 Channel 247

crowdSPRING Blog

FEBRUARY 10, 2010

Presentations. We’ve all sat through boring presentations. Let our community of writers help you develop a presentation your audience will remember! SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns?

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. March 13, 2009 11:09 PM Steen Seo Öhman said. the most sensible SEM advice Ive read - discussed in the context of a real situation. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Iterate as fast and for as long as you can.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Each task or item is presented as a card and the cards can be updated, commented upon, and time stamped for our own internal data purposes. What’s the implication here?

Small Business 79

Small Business SEM Social Media Mobile 79

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

Growthink Blog

SEPTEMBER 23, 2015

So a great prism through which to manage and judge our digital efforts - Email, SEO, SEM, social media, etc. - Now for most of us this is most easily and naturally done in the traditional channels: Over the telephone and In-person. is simply by how much they lead to high-quality telephone conversations and in-person interactions.

SEM 48

SEM Social Media Video Channel 48

Up and Running

DECEMBER 18, 2019

With the myriad of social media platforms, SEO/SEM activities , and ads that you can run online it can be tricky to tell which place is the right place for your business to show up, and it can be exhausting promoting in a million different ways.

Curation 96

Curation Social Media SEM Audience 96

www.chancebarnett.com

MAY 10, 2011

Present the image of these sources (CNN, Newsweek, etc.) This isn’t hard tested data, but in general my copy and headlines perform best with the presentation of an overarching Negative hook, then add in other Positive stories/visualizations. early on and prominently on your landing page. And the images don’t need to be big.

SEM 47

SEM Email Los Angeles Conversion 47

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? That means a SEO friendly site and domain name to match your image so people find you before they find any potential detractor(s).

San Jose 60

San Jose SEM Campaign SEO 60

Occam's Razor

JANUARY 7, 2007

They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # It is complicated, it seems really hard and in your spiffy vendor presentations many of these things were not highlighted.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

AUGUST 22, 2011

Consultants, Analysts: Present Impactful Analysis, Insightful Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. Videos: Actionable Web Analytics Tips.

Analytics 124

Analytics Metrics SEM Web 124