Hunter Walker

JUNE 7, 2014

And my sense is the trend carries outside of our portfolio these days. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR. Word of mouth spreads faster and sales cycles are shorter. What’s changed?

Technical Review 118

Technical Review CTO Hire Finance Stealth 118

Both Sides of the Table

JANUARY 26, 2010

One other big tell for me is the CEO’s grasp of the sales pipeline. I can’t tell you how many CEO’s I’ve met with who can’t walk me through the details of their sales pipeline. One of his investors called him, “the best CFO in our entire portfolio.&# ). Who does sales report to?

Entrepreneur 286

Entrepreneur CTO Hire Cofounder Early Stage 286

Cracking the Code

JANUARY 22, 2009

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.

Software Review 91

Software Review Clawback Sales Salary 91

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. .” Competition.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

MARCH 19, 2020

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Use that intelligence to inform product portfolio and investment choices.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

View from Seed

DECEMBER 7, 2020

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. I frequently fielded pitches from founders and tech-oriented PR agencies, and to be honest, I auto-deleted most of them. PR pitches can hurt to read because more often than not, they’re impersonal.

PR 177

PR Early Stage Founder Differentiation 177

crowdSPRING Blog

MAY 17, 2013

Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. 15 Beautiful and Awesome Examples of Portfolio Designs | Silky Designs – [link]. Tesla sales beating Mercedes, BMW and Audi |CNNMoney – [link].

Social Media 94

Social Media Small Business Design Technical Review 94

David Teten

SEPTEMBER 23, 2017

I’ve primarily seen quantitative analytic techniques used in origination , filtering , and in portfolio company recruiting , but technology can be used throughout the nine steps of the private company investing process: The 9 Steps of the Private Company Investing Process. is an AI bot which helps companies refine their sales pitch to VCs.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. 10% of our revenue is coming from direct sales of our banner inventory. You Manage What you Measure.

Metrics 346

Metrics Startup Acquisition SEM 346

Haystack

JUNE 5, 2018

Stepping back, it’s interesting to see this cultural shift among larger companies who are comfortable with these co-branding scenarios, which actually may provide better PR and future opportunities to add to their portfolios. 4/ “Readjust Your Comps” With GitHub price at $7.5B

Acquisition 71

Acquisition Azure Open Source Seattle 71

crowdSPRING Blog

MAY 16, 2014

How To Use Portfolio Theory At Your Startup | by Chris Yeh – crowdspring.co/1jkfmFu. Mobile Commerce Sales to Top $100 Billion In 2014, Forrester Estimates – crowdspring.co/1iGdIy3. (And The “Problem” With The S+M=ACV Axiom) | saastr – crowdspring.co/1nEMgpF.

Social Media 92

Social Media Small Business Design Media 92

Gust

JANUARY 4, 2012

How much is it worth investing in cultivating and enforcing an IP portfolio ? Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark).

Intellectual Property 143

Intellectual Property IP Startup United States 143

Hearpreneur

JANUARY 21, 2017

It could be studying entrepreneurship in school or it could have been working with a government contractor or maybe someone had a sales job. 1 – Medical Device Sales. As a sales representative I noticed that the promotional efforts for Plastic Surgeons were held by a few large firms that overcharged.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# I call this “marketing futures.&#

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost.

Portfolio 150

Portfolio PR Partner Early Stage 150

Cracking the Code

JANUARY 16, 2012

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Portfolio. (3). sales and marketing. (10). anecdotes. (13).

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

AUGUST 3, 2011

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 67

Software Review Europe Technical Review Search 67

crowdSPRING Blog

OCTOBER 18, 2013

Sales Efficiency Benchmarks for SaaS Startups – crowdspring.co/1admuzC. Sales Efficiency Benchmarks for SaaS Startups – crowdspring.co/1admuzC. Design Tips for Building an Exquisite Portfolio - crowdspring.co/1gqnM0o. .” – crowdspring.co/19fkE20. All Is Fair in Love and Twitter - crowdspring.co/19gICtT.

Social Media 92

Social Media Small Business Design Media 92

ReadWriteStart

APRIL 4, 2023

Gerrid Smith, Communications Manager, Property Tax Loan Pros Yes, for Marketing and PR Crowdfunding efforts‌ have the potential to be a useful resource for business owners who wish to increase interest in and visibility for their product or service by soliciting monetary contributions from a large number of people.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Up and Running

JUNE 16, 2014

They’re the PR and the security. A simple online search should reveal your investors interests as well as the portfolio of companies that he/she has invested in. To demonstrate traction you might recruit a good management team, start making sales, build an advisory board or secure strategic partnerships. They’re the step ladder.

Exit Strategy 91

Exit Strategy Advisory Board Business Plan Portfolio 91

Hearpreneur

JANUARY 19, 2018

One of the great and interesting things about the media and PR industry is that it’s ever-changing – so continuing to grow, innovate and capitalize in an evolving environment is always an exciting challenge. We will accomplish this goal with the help of our sales team, social media and possibly a branding/marketing expert!

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. It helps them audit existing content portfolios (blog posts, landing pages, etc.) They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Cracking the Code

NOVEMBER 7, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 59

Software Review Technical Review Europe Cloud 59

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

FEBRUARY 24, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Cracking the Code

FEBRUARY 27, 2009

"This supplement to our BVP VII fund will ensure that we can take advantage of future investment opportunities and that the companies within the Bessemer portfolio have continued access to capital." Labels: Portfolio , Venture Capital. Portfolio. (3). sales and marketing. (10). Building Your SaaS Sales Compensation Plan.

Software Review 48

Software Review Partner United States Venture Capital 48

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Cracking the Code

JANUARY 14, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

The Equity Kicker

MAY 22, 2015

In recent years VCs have been rushing to add value by hiring non-investors to help their portfolio companies. Google Ventures: has teams that help portfolio companies with design, engineering, recruiting, marketing and partnerships. OpenView Partners: has teams to help their portfolio companies with recruiting and sales and marketing.

Portfolio 60

Portfolio PR Incubator Early Stage 60

Cracking the Code

JUNE 23, 2008

In addition, Cardo got a lot of press for this initiative - so, overall great PR at minimal cost and this shows how web 2.0 Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. anecdotes. (13). Cloud Computing. (1).

Software Review 48

Software Review Technical Review Viral Europe 48

Hearpreneur

DECEMBER 29, 2017

PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9- Why should a highly-trained engineer, who could potentially be building a bridge, waste time on a sales proposal in PowerPoint? When freelancing and consulting, I needed to select a domain name for my portfolio. 9- Considering alphabets and K sound.

Naming 105

Naming Entrepreneur Social Media PR 105

Cracking the Code

OCTOBER 8, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

JANUARY 7, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software. (10).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

NOVEMBER 13, 2008

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). sales and marketing. (10).

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63