article thumbnail

Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 insider tips for promoting your app

The Next Web

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. Price your app but present the free download as a launch promotion. Those are not the apps that get featured.

PR 157
article thumbnail

A Path to the Minimum Viable Product

Steve Blank

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436
article thumbnail

Twitter Link Roundup #221 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. This Advice From IDEO’s Nicole Kahn Will Transform the Way You Give Presentations – crowdspring.co/1k8OWbU. Is Native Advertising Even Profitable for Brands? Copyblogger – crowdspring.co/1kl099w.

article thumbnail

Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. You are presenting at a conference or trade show and/or you have a booth at a conference or trade show (still boring). You’re breaking taboos.

article thumbnail

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140