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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. They have a good story to tell about how your product or service helped them succeed. Highly trained salespeople.

Customer 154
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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services? And in an increasingly social and networked world — not to mention an economy where every dollar of revenue is critical — this type of third party validation is more important than ever.

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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

Thanks to Kevin Burke, Extension PR ! #7- To avoid becoming the product, consumers are actively manipulating and devaluing the data that organizations collect. As a consequence, customers are increasingly turning to methods like virtual private networks (VPNs), making up data, or just refusing to have their data collected at all.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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How to Build a Startup Team

techcocktail.com

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Personal Network: Ask your friends and colleagues for suggestions.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)