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Are You Ready for Equity Based Crowdfunding?

Up and Running

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities.

Equity 125
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. Exhaust those first.

Analytics 133
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How I Use Visualization to Drive Creativity

Both Sides of the Table

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I have a high fear of failure that acts as my safety net.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118