article thumbnail

Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. To return to our earlier analogy, it’s using a net to catch large schools of fish.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Virus Survival Strategy For Your Startup

Steve Blank

This is the one blog post that I hope I’m completely wrong about. Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. “Winter is coming.”. Laying off people?

Burn Rate 436
article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing.

Founder 71
article thumbnail

A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines? Not an online clothing catalog, mind you, but a clothing company.

article thumbnail

How to Improve Financial Metrics That Matter

Up and Running

Net income to sales. If you’d like to learn more about financial metrics, check out the Sageworks Profitcents blog. Doing so can help identify areas where a business lags—in net profit margin, for example, or inventory turnover. Net income-sales ratio. It is found by dividing net income by total sales.

Metrics 60
article thumbnail

30 Entrepreneurs Reveal How They Break Through The Noise With Their Business

Hearpreneur

connections and benefit from quicker sales cycles and more opportunities. Sometimes, casting a wider net doesn’t always produce better results. Participate in forums, comment on blog posts, join LinkedIn groups and get involved in offline events. Thanks to Drew D’Agostino, Crystal ! #5- Photo Credit: Sammy Shayne.