A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. How you convinced them to pay up when code review at that stage was nonexistent? make for not putting customer development before writing code. I think you meant this ?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. Other codes in the business world have similar principles: informed consent, confidentiality, privacy, etc.
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Both Sides of the Table
APRIL 2, 2010
Some wait 5-7 years but usually this is because it’s proving more difficult to raise a new fund due to market conditions or the lack of returns in their current fund. If the VC your talking to raised its last fund in 2002 then they likely don’t have much fire power for new investments. Why does vintage matter to you?
Both Sides of the Table
JUNE 22, 2011
I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. It’s like people arguing that there’s a beautiful beach house in 2006 that represents great long-term value due to scarcity of similar property. Have a cushion.
Feld Thoughts
OCTOBER 15, 2014
In 2002, I met Libba and Gifford Pinchot, cofounders of Bainbridge Graduate Institute , at a retreat. After I published Avogadro Corp, I knew that I wanted to send review copies to newspapers, bloggers, and other folks in the tech industry. For my second novel, I hired someone to research Amazon’s top reviewers for me.
Software By Rob
SEPTEMBER 29, 2009
My Experience Back in 2002/2003 I spent hours writing a sales letter and emailing it to 15 local design firms, offering my services as an outsourced development staff (I coded in PHP,NET and Java at the time). I increased by rate nearly 30% in 3 months due to the amount of work coming my way. 3 Rob on 09.29.09
Austin Startup
AUGUST 20, 2017
Of all your hires, if you have commissioned sales people, those will give you the most problems if they’re not all given an equal chance to make their quotas and achieve their personal earnings goals. Make your choices only after you’ve done some due diligence with other companies where they’ve served. You’ve just got to listen.
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